What’s the most important point when promoting property? Picture this, you’ve worked hard to secure the exclusive agency of a fabulous property, the photos have been done professionally and the copywriter has surpassed themselves but for some reason the phone remains silent.
With no shortage of competition available all vying for a very limited buyers’ attention it’s necessary to think more and more strategically. Your fabulous property needs to be positioned above the crowd in order to get some serious attention.
We find it is necessary to use property websites that are highly optimized, content relevant and which additionally offer the option of ‘featuring’ the property. As an example, the screen shot above shows a property which was listed on 17 August, (7 weeks ago). Up until Monday this week there have been a total of 410 viewings, almost half of those, 210, were in the last 7 days when the property became a ‘feature’ on www.realestate.co.nz.
Having qualified buyers see the property in some capacity is the most important point of our promotions.