One of the greatest benefits of extensively using social media in this business, is the ability to participate in the conversations surrounding our website and the real estate industry in general. This approach has been invaluable over the past week following the launch of the new realestate.co.nz website.
It has been invaluable for us to be able to share our development and to listen to the comments posted from users as well as our customers as to their reaction to using the new website for the first time.
In addition to these comments we have received a ton of emails, which have provided further direct feedback. We have been listening, and we will continue to listen to our users and customers as we are acutely aware that, as with all website in today’s networked world we are only one click away from oblivion.
The new website was developed after extensive research and feedback which assisted us in designing a website that could take us forward in offering a really great experience for finding a perfect home. The past week has shown us that this quest may not have been perfectly fulfilled in the new website. In fact it would appear that we have pushed too far, too fast.
I have therefore taken the decision today, that we will by the middle of next week reestablish the former website of Realestate.co.nz that will be familiar to you. We cannot be unresponsive to the feedback of the conversations with our users and customers.
This is in my view a pragmatic decision. We are committed to moving forward with the new website, however we are conscious that we may have taken a step too far and in so doing alienated some of our community.
We will be working in the immediate future to fix the technical issues that the new website faced. We will also be making some modifications and some enhancements to ensure the new site becomes a more intuitive migration from the current website. At some point in time, I believe it will be of value to provide an open-access view to the new website in a fully live “Beta” version in parallel to the current website and thereby allow direct feedback. This will also allow those members of the community who have been excited about the new website to use it in a fully functional manner.
I will maintain an open communication as ever through this blog, as well as direct communication with our customers.
As the saying goes “a week is a long time in politics” – that has certainly been true for the UK parliamentary candidates this week, for me and the rest of the team at Realestate.co.nz, this seems equally to be true that “a week is a very long time on the web!!”
CEO – Realestate.co.nz