Social media was a seldom used NZ phrase back in 2007 – especially in the context of real estate. That was when the first tentative steps were made by Realestate.co.nz to embrace the emergence of social media – creating a single blog to speak about the property market and the real estate industry, coupled with a free blogging platform for all real estate agents.
Fast forward 2 years and with more than 25,000 unique visitors per month logging on to read the more than 300 articles posted on the Unconditional blog and the many hundreds of articles posted across the more than 100 blogs started on the Voices platform, it is clear that social media has come of age in the real estate industry.
It is for this reason that we have decided that now is the time for Unconditional (the blog) and Voices (the blogging platform) to be launched on to its own platform separate from Realestate.co.nz to allow it to be seen for what it has truly become – a destination that truly can be seen as a place to find out exactly “what is going on in real estate”.
As from today Unconditional becomes a comprehensive web source of everything about the real estate market – written by people in the industry speaking openly, honestly and transparently about this industry, mixed with great data and reports.
There are 4 key sections of the new Unconditional site:
- The Unconditional blog – As was envisaged when this blog was started back in November 2007, this blog has become a valuable source of information, insight and debate. At times it has incurred the wrath of some in the real estate industry as it has striven to establish a honest and transparent commentary on what has been an incredibly turbulent time for the property market and the real estate industry at large. It intends to go on highlighting information, statistics and commentary on the market both here in NZ and overseas as well as the odd piece of light relied from the sometimes dry data.
- The NZ Property report – This monthly report produced from the data of the Realestate.co.nz website has fast become, since launching in April, a valuable complement to the established monthly data. The report track new listings, asking price expectations and inventory levels on the market.
- The Property Dashboard – This section provides a clear view on what are judged to be the key stats on the property market – selling price, measured as a stratified price index, inventory levels of property on the market and monthly volume sales. These charts are constantly updated to provide a comprehensive and timely view of the property market.
- Agent Voices – This platform has now been given a greater visibility for those active real estate bloggers who are keen to share their eclectic thoughts, insights and opinions on the market in their local area. There are over 50 active bloggers profiled on the Voices section of the site and these can now be viewed based on their geographical location.
The heart of Unconditional is the principle of social media – building and engaging in a conversation – an open, honest and transparent conversation, so please have a read and write a comment. There is much to share and much to learn so please let us (collectively) know what you think!
