The Unconditional Blog

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The smartest agents recognise the power of technology – how we are helping

fore-logo-homeLater this week will host its first ever conference focused on the role that technology in all its forms is having on the real estate industry. Titled the “Future of Real Estate” the conference to be held on Friday 3rd September at Waipuna conference centre in Auckland and will feature both domestic and international speakers as well as workshop sessions focused to the key business tools of the web – Facebook, blogs and Twitter.

The conference is very much influenced by the experiences I have encountered in attending the Inman Connect conferences in the states each year. Coupled with the style and richness of the Inman conference the NZ conference echos a quotation which I first heard at least 3 years ago and still to this day rings so true:

“Traditional agents will not be replaced by technology.. they will be replaced by agents with technology”

The quote comes from an Australian real estate conference and every time I use it; it reinforces to me the critical requirement of real estate professionals to recognise that technology is not the threat, but rather it is the means to take a giant step forward and surpass all those in the industry who believe technology is the threat. Over these past years I have been keen to get together an event in which we can help those in this industry who want to move ahead and who are keen to meet like minded individuals and listen and collaborate with the best in the business. This conference is the realisation of this ambition.

The event features some great contributors:

From the US we have invited Joel Burslem. Joel is a respected expert within the real estate industry. He is a blogger, real estate marketer and consultant. He founded the Future of Real Estate Marketing blog whilst working at Inman  News and now is a key part of the consultancy firm of 1000 Consulting. Joel will be providing an overview of the trends in digital marketing around the world with detail around the role of social media in this industry.

From closer to home we have Nicholas O’Flaherty who is MD of Bullet PR, a respected specialist media consultancy company whose clients value the skills and innovation Nicholas’ company brings to the implementation of social media. Bullet recently hosted the enormously popular Social Media Junction conference with outline plans for a further event later in the year. Nicholas will be picking up on Joel’s presentation and bringing the local perspective as well as the practical examples of the best in the marketplace today in NZ using all forms of social media.

Addressing the ever present question in relation to the web – that of search we are very pleased to have Charles Coxhead joining the conference. Charles has a long and distinguished career specialising in search. As an online search and marketing consultant he has worked with clients such as Air New Zealand, Expedia as well as He will bring some focus to the ever evolving search landscape that nowadays transends beyond just Google into real time search as well as hyper local search and in so doing will apply the test as to the relevance for the real estate industry.

Our final keynote speaker is Simon Baker. Simon is well known and highly regarded within the real estate industry primarily in Australia where for 7 years he lead the stellar growth of into the substantial ASX listed company with revenues exceeding A$160m. Since leaving the REA group, Simon has persued a strategy as an investor and consultant, his focus in online classified businesses with international scale and within that area he has investments in a number of Asian real estate portals. He brings to the conference a reflection on the criticality of the real estate portals and the heart of the business which is exposure to real estate listings through online marketing. He will also provide some interesting insight into the comparison of development between Australasia, Europe, US and Asia when it comes to real estate online.

The event promises to be a fast paced, rich content experience which in addition to the keynote presentations will feature workshop sessions on Twitter, Facebook, blogs and online etiquette. The day culminates with a panel discussion on the topic of the future of real estate and its implications for all involved in the industry.

The event is for the real estate industry and anyone involved in the industry at whatever level or in whatever capacity is welcome to register. There is a limited number of spaces still available so if you are interested please register before the event as registrations need to be made online prior to the event.

Article Discussion

  1. Alistair,

    My congratulations on an amazing event. Everyone there was buzzing with excitement with the possibilities presented by the excellent speakers you brought together. I know this event will continue and grow…I felt a bit like a pioneer, knowing that what I was witnessing was just the tip of the iceberg. Have confidence that any future events will be well supported – you will need a bigger venue for sure!

    I’ve blogged about the experience over at my blog and I’ll be very busy over the next few weeks tweaking a lot of my online strategies. My biggest takeaway was the importance of interacting with local businesses and enterprises and linking to them…local area dominance and prominence is where it’s at!

    Thanks again.

  2. Ariel Levin says:

    The best event I’ve been to this year. We will be arranging meetups as a follow up. Express your interest here or on my blog.

  3. A great day – can’t beleive there were not 500 Agents at this Event. One of the best educational days I have attended in years. World Class speakers , and got some excellant Hot Tips and ways to grow our business on line and through Social Networking. Really enjoyed the sessions – they were short and sharp and then striaght into a work shop session . Well done Alaistair and Team.

  4. Alistair Helm says:

    Thanks Elaine – we have had some great feedback.

    These events can be a stretch, especially as this is the first we have held – but this one seemed to have found an encouraging audience and from this feedback we will be planning for such an event in 2011.

  5. […] of Alistair Helm’s favorite quotes “Traditional agents will not be replaced by technology, they will be replaced by […]

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