Mobile is in my view a key part of the future of real estate marketing. Already in NZ our mobile visitors represent over 1 in 5 of our monthly traffic with people accessing information on smartphones and iPads via the web and through NZ’s Favourite Property app.
In the US the leading real estate website – Zillow reported recently that more half of all engagement with listings is occurring on a mobile platform.
Given the scale of usage it was natural for us to highlight the mobile usage on the stats that we showcase for every listing on the website – in case you did not already know how, just click the link under the listing number which counts the number of views.
Each day we now report the total for web viewings in blue and the viewing on the mobile app platform for Android and iPhone in green as shown below.