Real estate as an industry is a large and diverse business employing over 15,000 people and transacting over 60,000 residential properties per year. As well as the residential sector the industry undertakes extensive activity in the transaction of commercial properties for lease or as investment, the negotiation of business sales and also the transaction of farms and other agricultural businesses.
Such diversity and specialization requires a different approach to web marketing, than a simple one-size-fits-all solution. That is why last year Realestate.co.nz took the decision to establish separate websites for each specialist category of the industry. These websites – the farming site of nzFarms, the business broking site of Prime Business and the commercial property site of Prime Commercial have ably and professionally represented the interests of the specialist agents in each category and their respective clients.
These websites have just gone through a major redesign – a design which reflects the successful re-design of the main realestate.co.nz website which was released in May.
The site currently displays 4,621 farms and agricultural business, with a further 11,807 lifestyle properties and lifestyle sections.
There are 9 categories of farms covering dairy farms, specialist livestock farms, grazing land, bare land, horticulture and viticulture as well as forestry.
Prime Commercial provides the most comprehensive selection of listings from licensed commercial real estate agents for all types of commercial property around NZ. The selection includes both property for sale as well as for lease.
There are 4 property types for leasehold premises covering office leased space, retail premises, industrial premises as well as hotels and motels for lease. The selection of properties and land for investment covers office buildings, retail property, commercial land and well as industrial land and buildings.
The site currently displays 4,033 listings of businesses for sale from over 1,500 licensed agents providing services to business owners looking to sell and investors and business managers looking to take that first step on the ladder to owning their own business.
There are 12 specialist categories of businesses to search for on the site, from retail businesses to tourism, from age care facilities to hotels, motels and lodges. Whatever the type of business from just $5,000 to over $16 million!
The re-design of these sites is however not just cosmetic. We have added features and enhanced the presentation to make these sites even more effective as a business tool to these key audience groups.
More extensive search filters
There’s a property finder tool bar now located at the top of every page, which allows you to define your criteria. The selection is targeted to recognise the unique and specific types that exist within the farming sector, the business sector and the commercial sector. We’ve also extended the price range options and the ability to select surrounding suburbs by ticking a box.
This is an enhanced capability found on the Prime Commercial and nzFarms sites. Whilst it has always been a part of these sites it has now been upgraded to include much more advanced search criteria. You can now select multiple districts and regions. For example, searching for within the Canterbury region for Ashburton district, as well as Waikato region for the Matamata district, together in one search.
Other very useful new advanced search options are the ability to type in an exact price range (i.e. $740,900) and search by pricing method (i.e. Auction, Display price, etc.), as well as search by properties with a displayed address.
The new sites display larger property photos on both search results and listing page. You can also view the properties in a full screen overlay, which shows off the listings to the maximum. You may notice that some listings have very different image sizes to others. We are constantly working with our customers to secure from them the largest available image which we process to give you the biggest and best impression of the farm, commercial premises or business you are interested in.
List view or gallery view
In addition to the standard list view of search results we also now provide a gallery view, which presents property purely by first image. You will also notice that all listings now have the ability to view all the photos from within the search results, making for a far more efficient process for browsing the property or business on the market.
Social share your listing
Located on the listing page, there is now the option of socially sharing your listing on Twitter, Facebook and Google+1. This feature enables any user to these websites to recommend a property to their peers and the rest of the world.
We plan on adding more enhancements throughout this year and next to these websites and will keep you updated. We hope you are as excited about these new redesigned websites as we are!