Running the website of Realestate.co.nz and writing this blog – (which is now celebrating its 3rd birthday with this the 503rd post written!) has given me a perspective of how to evaluate the ROI for social media.
The judgment I make is based on objective and subjective insight. Objectively, I can look at the value of social media in terms of search engine optimisation (SEO) and the value of incremental web traffic. Coupled with this is the more subjective value of the deeper and richer loyalty of engagement with our customers. This has been achieved by providing the Voices blogging platform for real estate agents.
Overall social media has been a excellent vehicle for developing and hosting a valuable portfolio of statistics and analysis which has been leveraged through the media to build the profile of the brand and establish the company in a position as a knowledge leaders in the market.
A core part of embracing these new technology and media formats is keeping informed of developments and learning from others. This year has been notable for the value of conferences I have attended, not by their abundance but by their content and presentation, and also more importantly for their interactive ability. In years gone by conferences tended to be dry and laboursome – today through the interactive ability, especially of Twitter, it is possible for all conferences to become highly interactive events.
I have attended quite a few conferences this year from the Inman Connect conferences in the US to the Social Media Junction conference, to the first of our own Future of Real Estate conference. All have been past fast paced with a wealth of domestic and international speakers, and all have leveraged the power of live tweeting to allow questioning, feedback and interaction so that as a participant or a speaker you can truly sense the feedback and if necessary modify the delivery.
So just as the year draws to a close I wanted to highlight a further opportunity of a conference coming up in the next week, which is a second Social Media Junction conference put on by Bullet PR. The first conference back in May attracted over 200 attendees from across the spectrum of NZ business and such was the appeal that the event is being put on again, this time in an extended format. This time the event covers 3 days. The first day is a specialist day for the public sector, this being a clear demonstration of not only the feedback from the first conference attendees but also a realisation of the engaging opportunities of social media for this sector.
The main conference is on the Tuesday and Wednesday the 16th-17th November and incorporates a range of new media visionaries from the US, UK, Australia as well as local practitioners who will offer their insights into how to ensure time spent on social media has a positive impact on the business’ bottom line.
The second day is what is described as a social media content masterclass with Lee Odden from the US, CEO of TopRank Online Marketing Blog. Lee sessions are designed to provide insight into how to deliver online content, how to build a community and how to drive your company’s SEO.
Both days are designed and structured to get to the heart of what works and what doesn’t in the world of social media and online marketing and what can be done to improve business performance as a result. The speakers will cover all the current trends in the market and really look at why you should invest in social media into what you can do to link everything to tangible outcomes.
Social Media Junction is a must-attend event for anyone interested in securing ROI from Social Media marketing.
Thanks to the generosity of Bullet PR they have given me a ticket for the 2 days of the conference to give away to a reader of this blog. The ticket covers entry to the sessions on the 16th and 17th – only, not travel, accommodation or other costs – just the sessions!
The lucky winner will be the first to post on this blog as a comment the answer to this question:
The film “The Social Network” comes out at cinemas on Thursday this week and charts the story of Facebook and its founder Mark Zuckerberg. The question is “what was the original name (full web address) of the website that later on changed its name to become Facebook?”