The Unconditional Blog

The impartial voice of the industry


Realestate iPhone app proves popular!

Posted on: December 7th, 2010 | Filed in Featured, mobile, Online marketing, Technology

blue bar chart growing - croppedThe first week with the app has been a blast! – we are delighted and so it seems are our audience, which feels great.

Since we launched 10 days ago we have had just over 7,000 downloads.

The usage so far is spectacular. Over the weekend we found that the level of traffic really picked up as expected (and as shared with us by US real estate sites with apps) as people used it to plan, navigate and collate their open home tours!

On Saturday we had the equivalent of 1 in 10 of our website visitors to listings on accessing property information via the app. During that period they viewed over 10,000 unique properties – that shows just how compelling the app is with people on the go, who want to be in touch with the property market.

Not only is the usage great, the feedback is awesome – thanks!

iTunes-1The iTunes store provides a platform for rating the app and we are again delighted to have had 20 written reviews and 25 ratings with an aggregate score of 4 out of 5 – plenty of people rate it 5 stars, there are some 4 stars and some 1 stars (its an open rating system!). The review section though does not allow the opportunity to comment back to posters, so here is some answers to questions asked.

FatCat Matt commented “Good app for the crazy ones buying houses like us. But needs to list the auctions date also!”

This is a good point and currently the app only highlights that the property is being sold by auction, tender or by negotiation. We will take this on board for future updates to the app.

ReaderG commented “Looks great but why not iPad too? Look forward to the upgrade”.

A good question and one that has been asked a few times. Firstly the app works well on the iPad – in the 2x mode you get great images (example below) and maps – the images are in the main configured for the iPhone 4 retina display so the quality on the iPad is pretty good.

iPad image example

Secondly we are waiting and reviewing the role of the iPad in real estate search process and are keen to get feedback. The principle of the iPhone app is to have a device which people can use “on the go” – whilst out and about at open homes and at the weekend. The integration of photos captured at properties as part of notes on the property is core to the principle of the app and this cannot be handled on the iPad – at the moment.

What I think this comment shows us is how valuable a search on a map is to the real estate search within the website of We are currently working on this update for the new year on the website.

I can say that an iPad app is part of our plans for the near future as would be an Android app and Windows 7 mobile app.


Mazone66 commented “Sadly doesn’t show over 50% of current listings. Disappointing”

The app is currently showing 45,296 listings of properties and building sections for sale as per the screen shot below (great feature this to be able to zoom right out to the whole of NZ).

iPhone addresses 6 Dec 2010On the site currently we have 49,314 homes for sale, 16,743 building sections for sale as well as 11,382 lifestyle properties. That means that the app has 58% of all the current licensed real estate listings we have on the website (we have a subscriber base of over 95% of all licensed real estate offices in NZ).

So Mazone66 is partly right in that we do not show all listings, but we do have more than 50%. There are 2 reasons for this lack of completeness. Firstly whilst we have close to 100% of all listing sent to us by real estate agents with an address, still a lot of agents request us not to publish the address, secondly address matching to map positioning is not an exact science (for more detailed explanation on these two issue please read my comment to a question on the earlier blog post on the launch of the iPhone app). Rest assured we are working really hard to improve the ratio of listings that are shown on the app – we want to provide the most comprehensive experience.


Zoomzoom.mike commented “The only app that has ever asked me to go into general settings to enable location; the rest ask the questions within the app“.

We have double checked with our development team at Cactus Lab and they tell us that the code for the app for the iTunes App store does not have an option to ask for location or not to ask. The experience that has been noted here is not a function of how the app is built but may be a part of the set up of the phone on an individual basis. I am sorry Mike that this was the experience, the iTunes app store and the iPhone platform has many compliance requirements and we have to build to that, we want a seamless experience and we are sorry that you had this experience.

ZoomZoom mike also commented”Needs to have more specific search / filtering to make it truly personalized and useful. For example I only wanted to see 3 bedroom, 2 bathrooms, less than $400k

The “refine” button allows for filtering of bedrooms, price and type of property. It does not provide filtering on bathrooms. We did in reviewing the spec for the app judge that removing the bathroom filter would not be a great loss in the interest of use of space. Clearly we may need to review this.

iPhone refine options Dec 2010


appUser John commented “This is a great idea, done really well, except for the out of date database.

3 out of 4 houses I found with this app were actually no longer on the market. There are other houses around that don’t show up on the app. Also, it crashed 3 times in the 1day I was playing with it

The issue in regard to the houses that are for sale not showing up on the app was answered earlier. In regard to property found on the app no longer being on the market. This is of concern to us. Our database of properties for sale (as well as rental, commercial properties, businesses and farms) is an integrated database with all of the customers of the website (real estate companies and agents).

We have over 1,000 real estate companies and offices sending us data everyday – sometime multiple times per day. In this way our database becomes a mirror of the database of the real estate offices and is very much live and dynamic with listings constantly being added and removed. These companies and offices want to ensure that they only advertise on our website or theirs properties that are truly on the market.

As to the experience of the app crashing, this is very frustrating. Naturally we have extensively tested the app however unlike a PC environment the mobile OS environment is susceptible to the connections with carriers and the nature of the computing platform. We are really keen to be able to investigate such crashes. To help us if you wouldn’t mind if you could go to this website and follow this instruction to log crashes – it does this through a sync feature with iTunes so you don’t need worry about remembering where you were on the app when it crashed!!

Article Discussion

  1. Alan says:

    What about the same app for android, the fastest growing smartphone platform.

  2. Alistair Helm says:


    As stated above, we have a schedule for Android, just needed to start with iPhone as it is the largest installed base – acknowledge that Android is the fastest growing platform but has yet to approach the scale of iPhone.

  3. Jason says:

    Any News on an android version yet?

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