It’s a cliche I know, but when it comes to the good and the bad in this world (and especially in the context of real estate) – you never have to look any further then the USA, and in the US it doesn’t get any better than New York. This city has this week been playing host to Real Estate Connect a real estate industry conference bringing together real estate agents and technology companies in what has become a valuable insight into global trends in real estate marketing online.
I have had the pleasure of attending and sharing the NZ experience with my US and international colleagues; hot on the list of emerging trends this year has been the role of video in real estate marketing. Real estate video is a perfect match for video – rich images, exuberant personalities and persuasive selling – the pivotal ingredients of a 3 minute mini-movie!
However as you can image there is clearly a vast difference between the professional video shoot in the made-for-TV school style as opposed to the amateur handycam style. In wishing to reflect this emerging trend I was delighted to stumble across a fantastic site which today hosts a perfect snapshot of what I am alluding too “Best of the Bad – So bad it’s good”
This video is but one of a daily diet of short videoblogs created and hosted by Rachel Natalie Klein on “IntotheBox.tv” – describing itself as the “home for daily videos about real estate-obsessed NYC”. This is the best videoblog I have come across and adds richness to New Yorker’s day by providing an inspiring and entertaining video-bite on the city’s second favourite passion after money – real estate.
It certainly is worth diving into her archives to capture a spirit of New York from a real estate perspective, but also to see the capability and effectiveness of videoblogging as a communication medium – could we potentially see such a feature revealing the true lives behind the curtain of life in Remuera!?