The recent “Future of Real Estate” conference held in Auckland provided us with the opportunity of sitting down with the keynote speakers and interviewing them to provide some global perspective to the opportunity emerging in online marketing.
Joel Burslem is a highly regarded consultant with a background in online real estate marketing which has included stints at Inman News, Prudential as well as 1000 Watt Consulting where he currently works. In this interview I seek to better understand Joel’s perspective, advice and insight into blogging from the standpoint of a real estate agent.
No successful business these days can ignore the importance of search marketing and search engine optimisation. For real estate this is ever more important as the future of lead generation for agents will likely come from online referrals and evaluations. To achieve standout requires a deep appreciation and understanding of search. For the conference we invited Charles Coxhead to speak on this key topic. Charles has an extensive experience in this area and in this interview I speak to Charles and get him to share some of the critical issues and advice around this subject.
With such an excellent line up of speakers, we grabbed the opportunity to have a panel discussion with Joel Burslem, Charles Coxhead and Simon Baker. This free flowing discussion starts off looking at the dynamic shift in real estate advertising from print to online as witnessed around the world. It then goes on to talk about the priorities for real estate companies, offices and agents in their online presence and marketing, covering the tools of Facebook and Google Adwords, amongst other things.
We split the session into 2 videos covering the 20 minute discussion: