The Unconditional Blog

The impartial voice of the industry


Real estate agents to embrace smartphones

Posted on: May 23rd, 2011 | Filed in Featured, mobile

Close to half of all agents polled in a recent survey said that they owned a smartphone with nearly 7 out of 10 of the remainder indicating that they would be acquiring one within the next year. These findings were part of a recent survey undertaken in partnership with 2degrees mobile amongst the real estate agents using

The survey was undertaken online with 216 completed surveys giving a margin of error of 4.2%.

Real estate agents were early adopters of mobile phones back in the 80’s and 90’s as their work environment certainly had them out and about more than many other professions. This adoption has continued with a clear imperative for all agents to have a mobile. The most active use of their mobile phone is to voice calls (40%) followed by texting (32%). It is interesting to note the preference of texting to handling emails on the mobile phone – just 13% indicating that they used their phone for this purpose.

At present the iPhone is the most popular type of smart phone for real estate agents with 24% of all those agents surveyed indicating that they owned the iPhone. Certainly the success of the iPhone app would indicate the appeal of this smartphone to ensure that agents were able to be able to access the most comprehensive selection of property on the market. The adoption of Android at 17%; or put another way there is an Android user for ever 3 iPhone users, is higher than would be seen in the general population, and this signals a significant opportunity to ensure there is a app for Android sometime soon.

As to the 54% of agents that do not as yet have a smartphone the message is clear that they will soon – 69% saying that they expect to buy one in the next 12 months with 40% indicating a purchase in the next 6 months. It would appear to be clear from these stats that a smartphone is now close to being by the end of this year a significant “must have” tool for all agents.

Article Discussion

  1. Tony says:

    If Android is 17% and I-Phone 24% it doesn’t represent a ration of 1:3 as you have stated in the article

  2. Tony

    You are absolutely correct and my apologies for this mistake. I have now corrected the piece.

    Whilst there are no published data on Android or iPhone ownership in NZ from comments heard and made our estimation is that there may be up to 75,000 Android and 250,000 iPhones. that being the case the ratio of ownership in the real estate industry of Android is far higher than in the general population.

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