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Sticky: Nielsen survey shows surge in homebuyers using mobile

The free mobile app created by Realestate.co.nz that gives users real-time, location-aware information about homes for sale and rent has now been downloaded over 100,000 times. The milestone coincides with the release of the 2012 Nielsen Real Estate Market Report, which shows a huge surge in homebuyers using mobile property search applications on smartphones.

The report revealed that 27 per cent of homebuyers who responded to the survey have used a property search mobile app in the last year, jumping up significantly from just 7 per cent recorded in 2011.

The report also revealed that seven out of ten of those homebuyers are using the Realestate.co.nz app.

The significance of these two factors can’t be understated. It shows the app is truly changing the way New Zealand home shoppers look for and view homes, and how they interact with property and agents whilst on the go. The Realestate.co.nz app gives home shoppers a birds-eye view of any area in New Zealand, showing properties that are for sale or rent.  By simply tapping on the ‘Near Me’ button, browsers are taken to a street map that shows properties within a one kilometre radius of their current location.

The app – available on both iOS for the iPhone and iPad as well as Android devices – has become an essential accessory for Kiwis searching for local properties for sale or rent. And we are aware of several buyers who have found and purchased their home for sale solely through using the mobile app. People are turning up to open homes guided by the app with a schedule fully planned of where they are going and what they are going to check out.

For more information on the Realestate.co.nz smartphone app, visit http://www.realestate.co.nz/apps

By Paul McKenzie – Marketing Manager, Realestate.co.nz

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