The Unconditional Blog

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Mobile usage for finding property reaches a new milestone

Posted on: December 14th, 2011 | Filed in Featured, International, mobile

All of us here at are delighted to see the mobile apps for both iPhone and Android blast through the 50,000 download mark this week.

It was just over a year ago when we launched the iPhone app – the first in NZ and the only app with GPS location based property search. A year later and we continue to be surprised and delighted by the uptake and usage which now approaches 14% of all visitor traffic to our listings from the mobile platform.

The appeal of this method of property discovery has been turbocharged in the past couple of months as the summer peak property season has arrived. The month of October saw the highest ever level of downloads with over 6,000 in the month, greatly assisted by the new Android version of the app (another first) in late September. The level of downloads continues with over 200 new downloads per day providing the users with the experience of discovering the convenience and addictive appeal of this app.

Not only are people downloading the app in ever increasing numbers but they are engaging with it more often. Over 2,000 visitors a day check out property for sale and rent whilst on the go – at the cafe, in front of the TV, at open homes.

The app is so comprehensive and so appealing. With the largest selection of listings by licensed agents, usage appeals to the serious property hunter keen to be better informed and in control of the property searching process. Over 90% of users are returning users and unlike the web which is very heavily focused to casual image based browsing the mobile app is all about property information and insight in the palm of your hand.

We have been interested to see just how keen kiwi’s are relative to other countries in regard to uptake and usage of property apps on the the smartphone. Instead of comparing downloads by country (which is tricky as not many other websites publish their data) we chose to use the ranking of the various apps in their respective iTunes app store. Clearly this just seeks to identify the iPhone platform, but this has been the consistent largest platform across all international markets for property apps.

We chose six countries to compare against NZ from Australia and the US / Canada as well as Europe. What we found was very interesting. The property app is the 16th most popular free lifestyle app in NZ, and the 209th most popular free app. Out of interest if you exclude the free “gaming” apps from the rankings the property app jumps up to be the 41st most popular free iPhone app in NZ.

By comparison to NZ; Sweden appears to have the most popular iPhone property app from Hemnet coming in as the 8th most popular free lifestyle app in Sweden, and the 104th most popular free app overall.

Next comes Australia where the app comes in as the 11th most popular free lifestyle app and the 127th most popular free app. That then places NZ in third slot amongst these 7 countries. Next comes Canada almost equal to NZ with their Realtor app ranked as the 16th most popular free lifestyle apps and 239th place overall for free apps in Canada. After these four come the the French app from Seloger, the US app from Zillow, and the UK app from Rightmove.

Article Discussion

  1. […] Alistair Helm, CEO of, has been thrilled with the uptake and usage of the apps which he says together now account for almost 14% of all visitor traffic to the site’s listings from the mobile platform. [] […]

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