The Unconditional Blog

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Incentives to stimulate property sales come in many forms

Posted on: July 15th, 2009 | Filed in Buying / Selling a home, Online marketing, The lighter side

I was amused to see over the past month a couple of intriguing offers by real estate agents and their clients to stimulate the purchase of property.

House for sale with Ferrari - Lt DunmowIn the English village of Little Dunmow if you were to be in the market for a 4 bedroom modern built house for around £450,000 (NZ$1.18 million) you could be motivated by the fact that in the garage you will find a very nice black Ferrari Mondial QV Spider.

The owners have decided that a new life in France beckons and therefore as reported in the local paper have decided to part with one of their classic cars to ease the sale.

The property was listed over a month ago and is still featuring on their agent’s website so unfortunately it does not look like the offer has found the perfect buyer as yet!

Kawau island property for sale with Farr 727 yachtBack here in NZ, not to be outdone; should you be interested in a holiday home away from it all on the beautiful island of Kawau then you may be interested in this classic 1933 built property which is in original condition and comes complete with a Farr 727 moored on the property’s private jetty.

Certainly the Kawau island property appears to justify the need for the incentive of a yacht as a critical part of the purchase to get to and from the mainland whereas the Ferrari is closer to an straight out incentive – either way a novel approach to real estate marketing.

Article Discussion

  1. In a slow market people are doing everyting they can to ensure a quick property sale. I don’t think throwing in a car will help though, if the house isn’t right it would not sway it for me.

  2. I could not agree more – but as you rightly say, some people will try anything especially in a very flat market!

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