The launch of the new iPhone app late last month left us with an interesting dilemma – how to promote the app to an audience who were clearly “in-touch” with technology as users of the latest smart phone technology.
We wanted to leverage our knowledge and experience of social media and at the same time not cross over the excellent marketing campaign currently underway by Westpac covering TV and the new outdoor poster campaigns on Bus Shelters.
We wanted to do something to promote the app – something a bit different and something which could have an element of participation, most of all something that could show off the app to our diverse customer base of home buyers and agents around the country.
The off-the-wall idea we came up with is The Great NZ Property Tour, as reflective of the great tours of Europe and Asia, we decided we would challenge ourselves to get to as many places in NZ in one day using scheduled Air New Zealand flights.
Starting from our home base of Auckland we will undertake a frenetic schedule that will see us traverse both islands and take in 6 locations before arriving back in Auckland the same day. Air New Zealand did undertake a roadshow by plane last year involving Opshop playing gigs at 10 locations around the country in a day – they did though have the advantage of a chartered plane – we are sticking to scheduled flights on a variety of planes.
During the somewhat short stopovers at each location we will be meeting local agents, checking out the available properties on the market via the iPhone app and then hopefully seeing a few properties on the market.
To add interest to the tour which is happening on Tuesday 14th December we will broadcast live via social media platforms of Twitter and Facebook. We will be posting updates as well as images and videos – capturing scenes and a hopefully a few off beat events.
We have secured some great prizes which will be given away on the day. All you need to do is follow us on Twitter or Facebook on the day when we will be sharing clues and announcing prizes.
The routing is not disclosed at this time, but I can tell you it covers some of the most beautiful parts of NZ and hopefully with a good weather forecast we can capture some great scenes and some great properties.
So join us and have some fun!