It’s back to work today for a fair number of diligent workers after the perfect summer holiday – blessed with summer like-weather!
What’s really interesting is the level of interest in the website around this time of year, the image above was featured as part of a outdoor billboard campaign last year and was not designed to create distractions from the workplace environment, rather it was reflecting what actually happens in the workplace these days!
It may interest you to know that the busiest days of the week on the website are Monday and Tuesday – usually around lunchtime. What is even more interesting is the fact that the first workday back after the Christmas and New Year break tends to be the days with the highest level of visitors. In many ways the power of the internet when used for real estate provides a far more efficient means of keeping in touch with the property market than trawling through endless magazines and newspapers (which doesn’t look so good on the office desk!).
This year appears to be continuing the trend with the first day back (Monday 7th) looking to achieve a traffic of over 27,000 visitors sessions on this one day alone, so if you are one of these web searchers – happy hunting!
These facts of New Zealand real estate also echo those of this recent international survey of workplace usage of the internet by Burst Media provided in the results of their latest survey from early December showing that most respondents indicated that surfing while on the job is often not work related. One-fifth of respondents state that the workplace is the main locale for where they access the internet.
Pretty interesting results from the survey speak about boredom. Respondents indicate that surfing while on the job is often not work related, with over a quarter of online time at work spent on personal activities. When asked why they surf the web at work for personal use, respondents most frequently cited the need to stay informed during the day, other reasons were boredom, staying in contact with family and friends and convenience (i.e. faster Web connection than home, more accessible computer, convenient time to conduct online services).
Only one-quarter of employees feel guilty about using the Internet on company time, so grab that comfort blanket and ease yourself back into workplace life!