As is fairly self evident these days that the real estate market is not looking too bright. As to it being a crash, a slump or a correction – that is a matter of debate. What is undeniable is that it is a challenge to try and sell a property in today’s market, especially as you are competing with over 80,000 homes for sale.
As recommended back in February if you are thinking of putting your house on the market – don’t be afraid of being a tall poppy! – the message being, you have to find ways of ensuring that your property stands out from the rest of the crowd – the crowd that is actively trying to grab the attention of prospective buyers.
In times-gone-by the best approach was to purchase a full page advert in the newspaper or Property Press, or undertake through your agent a letter box drop. Well naturally with the sophistication of the web things have moved on and the solution today is in featured listings – you go to any retail based website and you will see the “featured product” of the day or the “home page featured product” – well at realestate.co.nz it is no different – we have the equivalent – Featured Listings.
These select few listings get premium exposure on key parts of the site and are effectively become billboards on the search process – enabling your property to be seen by a wider and larger audience than would be the case with a standard listing.
Just 3 properties are featured exclusively per suburb, these properties are also featured on broader searches of the relevant region of the country. To add that complete component of premium exposure the listing is featured in rotation as one of 6 images on the home page of the website.
One of the compelling components of web marketing is the fact that for every action you can accurately track activity in the form of viewings. Compare that to a single page in the weekly property publications – can anyone accurately say how many people looked at it or actually did anything? With a web listing every time the property is viewed it is recorded, anytime an email is sent it is recorded or if the viewer goes to the agent website to see more details – all recorded.
In terms of performance of a featured listing the figures are undeniable – on average a featured listing is viewed over 2,000 times in a 2 week period – that’s compared to non-featured properties receiving on average about 80 viewings for the same period.
To see the performance of any one of these featured listings just click any of the properties on the home page and then look to see the viewing stats by day – as the example here shows the impact of promoting a listing to become a featured listing turbo charges its views.
If you want to give your property listing that kind of premium exposure then talk to your listing agent, the cost is $795 for 14 days – 24hrs per day. Or if you want our help email us or call our customer support center. Go on give it a go – your property deserves the best marketing – online.