The online landscape for New Zealand property has radically changed in the space of a month with realestate.co.nz now firmly established as the most popular and most comprehensive website for overseas buyers.
With the closure of allrealestate effective 1st December and all referrals re-directed to realestate.co.nz the outcome was fairly certain – the scale of the visitors viewing NZ property from overseas was surprising. December is normally a much quieter month as people interest tends to turn towards holidays, families and Christmas.
A total of just under 113,000 unique visitor checked out properties on realestate.co.nz during the past month – some 80% more than the #2 site of Trade me property.
The largest representation of visitors from among the 113,000 was from Australia closely followed by the UK and the USA, overall some 235 countries visited the website in the month. In total over 2.7 million pages were viewed by foreign visitors in the month across the 114,000 listings on the site.
The key to the web is comprehensive content – people searching for a place to rent or a home to buy, ideally want to find one website that showcases every offering on the market, that way their selection is made with complete information. Now whilst realestate.co.nz is the most comprehensive real estate website in NZ it does not feature all listings. The fact is that with a competitor like allrealestate.co.nz actively selling their service out around real estate offices offering subscriptions deals, some offices decided that their offering was better resulting in split content across the sites (and other websites).
This move is great news for the real estate industry. With less confusion as to which website to promote their listings on, the industry can rely on realestate.co.nz to actively grow the consumer reach and usage of the website to ensure that their client listings achieve optimal marketing. Not only that, the industry can save the costs of an alternative media option and at the same time support an industry owned site which every agency has a vested interest in through the 50% ownership held by the Real Estate Institute (REINZ).
The website of realestate.co.nz has recently celebrated its 2nd birthday – during this past 2 years the website has firmly established itself as the most comprehensive source of real estate listings in NZ. Currently the site hosts over 105,000 listings, some 20,000 more than any other similar website.
Stefan is widely regarded as a leading visionary within the global real estate market with many books and hundreds of speaking engagements to his name. His most acclaimed role is as the author of the annual “
In addition to the comprehensive full report, Stefan provides a free summary document which is targeted to home buyer and sellers – the 10 page summary report is available from 
One of the compelling components of web marketing is the fact that for every action you can accurately track activity in the form of viewings. Compare that to a single page in the weekly property publications – can anyone accurately say how many people looked at it or actually did anything? With a web listing every time the property is viewed it is recorded, anytime an email is sent it is recorded or if the viewer goes to the agent website to see more details – all recorded.