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1

NZ Property Report – April 2013

Posted on: May 1st, 2013 | Filed in Featured, NZ Property Report, Uncategorized

April 2013 NZ Property Report published by Realestate.co.nz provides an insight into the state of the New Zealand property market as measured by the supply side of the property market over the month of April. The key measures of the market analysed in the report are the number of new listings, the asking price expectation for those new listings and the level of inventory of unsold houses on the market at this time. The report is compiled from data captured by the website and represents close to 97% of all property movements in the NZ market as managed by licensed real estate agents.

A full print version of the NZ Property Report – April 2013 is published below and is available for download (1.2MB) and distribution.

Summary of the market – April 2013

Sellers set a new record high asking price, as inventory drops to near record low

The property market continues to show signs of confidence and heightened activity as compared to the past few years. The confidence amongst sellers bringing their properties onto the market has pushed up the (seasonally adjusted) truncated mean asking price to a new high of $447,275 – the highest level since the collection of data began in 2007. This rise in asking price was noticeable in around half of New Zealand, with Auckland reaching a new record high of $612,167, and Central Lakes Otago reaching a new high of $679,987. A record low of $353,474 was seen in Marlborough (down 9% on March figures) The number of new listings fell to 10,023, down 21.5% on March and down 1.5% year on year. In the main centers, both Auckland and Canterbury experienced an increase in listings when compared to April last year of 9.3% and 0.8% respectively and Wellingtons figure fell by just 1.9%. The next 3 months are traditionally a quiter time for the market, with lower listings ahead of the spring pick up in August. If property sales continue strongly it is likely that asking prices will continue to creep up as demand for property continues to remain high. 

Asking Price

The seasonally adjusted truncated mean asking price for listings rose 5.5% (from April 2012) and reached an all time high of $447,275. This new record asking price level was up from the prior peak of $446,277 reached in November last year. The trend as seen in the chart opposite, continues to show strength in seller expectation, on the back of low listings, and strong demand in the main centres

New Listings

The level of new listings coming onto the market in April fell 21.3% from March, to a total of 10,023. This represents a fall of 1.5% from April last year. On a 12 month moving average basis a total of 131,552 new listings have come to the market since April 2012, as compared to 128,994 in the prior 12 month period, a rise of 2%. This compares to REINZ reported sales, which are up 16.7% on the same 12 month comparable basis.  

Inventory

The level of unsold houses on the market at the end of April (42,225) was down slightly, when compared to March (43,930). The inventory as measured in terms of equivalent weeks of sales fell in April to 26.8 weeks, remaining well below the long-term average of 39 weeks. The market remains firmly a seller’s market; with 17 of the 19 regions showing inventory levels that are well below long term averages. Both Auckland and Canterbury continue to witness the highest extent of this. Auckland is 53% below its long term average, and Canterbury is 47% below its long term average.

Regional Summary – Asking price expectations

The national asking price expectation among sellers rose by just 0.5% in April to a new peak of $447,275. This exceeds the prior peak of $446,277 reached in November last year (seasonally adjusted truncated mean). Following the new record high for the national asking price figure, both Auckland and Central Lakes / Otago also posted record highs of $612,167, and $679,987 respectively in April. In contrast Marlborough asking prices fell 9% from March to a record low of $353,474. In total 11 regions reported asking price increases from March, the most significant rises was seen in the Central Lakes / Otago region, up 12.4% to a record high asking price of $679,987. Of the 8 regions witnessing asking price falls on a seasonally adjusted basis there were three that reported a fall of greater than 5%, Marlborough fell by 9% to $353,474, Coromandel fell 6.2% to $404,991, and Northland witnessed the largest drop, falling by 10.2% to $365,596.

Regional Summary – Listings

The picture for new listings across the country continues to show that there is a reluctance to bring new properties to the market. There were 11 of the 19 regions that reported new listings down on the prior year, with 3 of these reporting falls of over 20%. The most significant drop in listings was seen in Northland, falling 47.5%, and West Coast, which fell by 35.8% Of the 8 regions reported higher new listings than April last year, just 1 region reported significant year on year increases of over 20%. Southland was the region to report the highest increase of 30% when compared to April 2012, followed by Waikato who saw an increase of 11.3%.

Auckland listings were up 9.3% in April to 3454 listings. However due to high demand this region, this increase has not eased the pressure seen in the Auckland market.

Regional Summary – Inventory

The inventory of unsold homes on the market tightened further in April, falling to 26.8 weeks of equivilant sales, just shy of the record low inventory levels seen in February this year. Just two regions (Southland and Taranaki) showed increases in inventory of homes on the market taking them above their respective long-term average. In addition West Coast sits close to it’s respective long-term average. Market sentiment continues to favour sellers in 17 regions, with the greatest strain being felt in the 9 regions that are marked in darker blue. This includes the main metro areas of Auckland, and Canterbury, which remain under pressure from low listings as measured against sales activity. Auckland is 53% below its long term average, and Canterbury hit an all time low of 16 weeks, 47% below its long term average.

Lifestyle

New lifestyle property listings fell across the country in April. A total of 784 listings came onto the market, showing an fall of 27.5% when compared to March, and a fall of 6.1% when compared to April last year. The truncated mean asking price for these listings was down by 1% as compared to the recent 3-month average to an asking price of $663,152 (up 1.2% when compared to April 2012).

Apartments

New listings for apartments in April were up 18.1% on a year on year basis, with 470 being brought to the market, but were down 13.6% from March. The truncated mean asking price of new apartment listings rose 2.5% to $402,364 in April from $392,443 in March, and was also up 4.5% on a year on year basis. The Auckland apartment market had 296 new listings coming onto the market, up 17.5% when compared to April last year. The truncated mean asking price of new listings in Auckland fell to $366,355 (April) from $380,805 (March). When compared to the recent 3-month average, this represents a fall of 2.5%.

For Media Enquiries, please contact: Paul McKenzie, Marketing Manager, Realestate.co.nz | +64 21 618 537

Notes:

Truncated mean The monthly asking price for new listings presented in this report utilises the measure of ‘truncated mean’. This measure is judged to be a more accurate measure of the market price than average price as it statistically removes the extremes that exist within any property market that can so easily introduce a skew to traditional average price figures. The truncated mean used in this report removes the upper 10% and the lower 10% of listings in each data set. An average or mean of the balance of listings is then calculated.

Methodology With the largest database of properties for sale in NZ from licensed real estate agents, realestate.co.nz is uniquely placed to immediately identify any changes in the marketplace. The realestate.co.nz NZ Property Report is compiled from new listings coming onto the market from the more than 1,000 licensed real estate offices across NZ, representing more than 97% of all offices. With an average monthly level of over 10,000 new listings, the realestate.co.nz NZ Property Report provides the largest monthly sample report on the residential property market, as well as a more timely view of the property market than any other property report. The data is collated and analysed at the close of each month, and the Report is compiled for the 1st day of the following month. This provides a feedback mechanism as to the immediate state of the market, well in advance of sales statistics, which by the very nature of the selling process can reflect activity with a lag of between 2 and 4 months.

Seasonally adjustment The core data for the NZ Property Report is seasonally adjusted to better represent the core underlying trend of the property market in NZ. In preparing this seasonally adjusted data Realestate.co.nz is grateful for the assistance of the New Zealand Institute of Economic Research (NZIER) who use an X12 ARIMA methodology to calculate seasonally adjusted data.

Background to Realestate.co.nz Realestate.co.nz is the official website company of the real estate industry of New Zealand, it is an industry owned web business providing online marketing services to the real estate industry. The shareholders in the business comprise the REINZ (50%) and five of the largest real estate companies (50%). The business operates a portfolio of websites all focused to specialist sectors of the real estate market:

Realestate.co.nz is the heart of the business and is focused to the residential property market. It features the most comprehensive selection of property for sale and rent across NZ. The website attracts a significant monthly audience of over 500,000 unique browsers, with over 120,000 of those visiting from countries outside of NZ. In addition Realestate.co.nz receives over 30% of all traffic to property listings from mobile devices, including their iPhone and Android applications. To date these applications have been downloaded by over 145,000 users making the app the most popular property app in NZ.

nzFarms is a specialist website presenting the most comprehensive selection of farms and agricultural businesses on the market across NZ. At this time it features around 5,000 listings for all types of farms and agricultural land as well as over 11,000 lifestyle properties.

Prime Commercial is a specialist website presenting the most comprehensive selection of commercial property for purchase or lease on the market across NZ. At this time it features over 27,000 listings for all types of properties – retail, commercial, industrial and investment properties.

Prime Business is a specialist website presenting the most comprehensive selection of businesses for sale on the market across NZ. At this time it features over 4,300 listings for all types of businesses – retail, tourism, wholesale as well as franchise opportunities. The web business of Realestate.co.nz site is the most comprehensive real estate web operation in NZ, currently hosting over 110,000 listings, covering this portfolio of residential property for sale and rent, commercial property for sale and lease, rural properties and farms, as well as businesses for sale. With a subscriber base of over 1,000 offices, the company represents over 97% of all listings from licensed real estate agents in NZ. The full NZ Property Report for April 2013 can be downloaded here (1.2MB pdf document). Additionally the raw data is accessible here as an Excel spreadsheet enabling anyone to analyse the raw data and establish any trends or observations. Usage rights are governed under attribution to the source of the data being Realestate.co.nz. The next NZ Property Report for May 2013 will be published on this website on 3rd June 2013 at 10am.

By Paul McKenzie, Marketing Manager, Realestate.co.nz

If you have any comments or enquiries about the NZ Property Market or about marketing your property online, please contact me via Email, Google, or Twitter

2

NZ Property Report – October 2012

The October 2012 NZ Property Report published by Realestate.co.nz provides an insight into the state of the New Zealand property market as measured by the supply side of the property market over the month of October. The key measures of the market analysed in the report are the number of new listings, the asking price expectation for those new listings and the level of inventory of unsold houses on the market at this time. The report is compiled from data captured by the website and represents close to 97% of all property movements in the NZ market as managed by licensed real estate agents.

A full print version of the NZ Property Report – October 2012 is published below and is available for download (1.5MB) and distribution.

Summary of the market – October 2012

The property market continues to show signs of confidence and heightened activity as compared to the past few years. The confidence amongst sellers bringing their properties onto the market has pushed up the (seasonally adjusted) truncated mean asking price to a new high of $445,529 – the highest level since the collection of data began in 2007. This rise in asking price was noticeable right across the country, with Auckland reaching a new record high of $611,864, and Canterbury reaching a new high of $414,070.

November saw a good rise in new listings (up 12% on October 2011), and this rise has lead to some balancing of the property market in both Wellington and a number of provincial regions.

While inventory levels across the country balanced in October, the market remains a firm sellers market across 12 of NZ’s 19 regions. Overall stocks of unsold houses rose slightly to 33 weeks of inventory (long term average = 40 weeks). Both Auckland and Canterbury remain firmly sellers markets, with overall inventory levels continuing to remain well below long-term averages.

The next data for November will be interesting to review as to the final flush of new listings coming onto the market in Spring – November is traditionally one of the biggest listings months of the year. Last year that total was just over 13,000 – that at a time when inventory was considerably higher than today.

 

Asking Price

The seasonally adjusted truncated mean asking price for listings rose 4% (from September) to an all time high of $445,529 in October. This new record asking price level was up from the prior peak of $435,887 reached in May this year.

The trend as seen in the chart opposite continues to show strength in seller expectation and strong demand in the main centers.

 

New Listings

The level of new listings coming onto the market in October continued to increase, with 12,688 listings in the month – up from 11,514 in September (14% increase). October also saw big increases on last year, with an increase of 12% in listings.

On a 12 month moving total basis the number of new listings that have come onto the market in the last year totals 132,291, as compared to 124,503 in the prior 12 month period, this represents a rise of 6.3%.

 

Inventory

The level of unsold houses on the market at the end of October (43,921) remained stable, when compared to September (44,063) as measured on a seasonally adjusted basis. The inventory as measured in terms of equivalent weeks of sales rose last month to 33.1 weeks last month. This rise was witnessed across 17 of the 19 regions. But overall inventory levels still fell well below the long-term average of 39 weeks.

 

Regional Summary – Asking price expectations

The national (seasonally adjusted) truncated mean asking price expectation among sellers rose 3.8% in October to a new peak of $445,529. This exceeds the prior peak of $435,887 reached in May this year.

Following the new record high for the national asking price figure, both Auckland and Canterbury also posted record highs in October. This is the first time that the seasonally adjusted mean asking price has topped the $600,000 mark in Auckland ($611,864), and the $400,000 mark in Canterbury ($414,070).

In total 15 regions reported asking price increases, and 7 regions saw rises greater than 5%. The most significant rises were seen in the Central Otago/Lakes, Canterbury, Gisborne, Manawatu/Wanganui, Southland, and Auckland regions, with Central Otago/Lakes showing the largest increases, up 18% to $621,200 (the highest seen since November 2007). Of the 4 regions witnessing asking price falls on a seasonally adjusted basis there was just 1 reporting a fall greater than 5% with West Coast seeing a fall of 6.5%.

 

Regional Summary – Listings

Overall new listings increased on a national basis, as seen in the adjacent chart however across the regions there were slightly more regions showing increases than falls.

There were 16 regions reporting year-on-year rises, with significant increases (over 20%) seen in 10 regions. The largest increases were in Taranaki (68%), Wairarapa (40%), Hawkes Bay (34%) and Gisborne (31%)

Only 3 regions reported lower new listings than October last year with Northland being the region to report the highest fall off of 17.4% when compared to October 2011.

 

 

Regional Summary – Inventory

The inventory of unsold homes on the market eased in October, rising 9% from September to 33 weeks of stock, and shows the market re-balancing.

This re-balancing is however not occurring in the two major markets of Canterbury and Auckland where the inventory continues to remain low.

Five regions (Taranaki and West Coast) showed increases in inventory of homes on the market taking them above their respective long-term average. In addition four other regions (Central North Island, Southland, and Otago) sit close to their respective long term averages indicating a more balanced market.

Market sentiment continues to favour sellers in the remaining 10 regions, with the greatest strain being felt in the 3 regions which are marked in dark blue, which includes the main metro areas of Auckland, and Canterbury, which remain under pressure from low listings as measured against sales activity.

 

Lifestyle

New lifestyle property listings had another boost across the country in October, rising a further 18% when compared to September. A total of 1,121 listings came onto the market, showing an increase of 12% when compared to October last year. The truncated mean asking price for these listings was up by 7% as compared to the recent 3-month average to a record high asking price of $689,375 (up 13% when compared to October 2011). This record high was reflected across 4 regions in New Zealand (Northland, West Coast, Canterbury, and Central North Island).

 

Apartments

New listings for apartments in October were up 1.5% when compared to September, with 484 being brought to the market (on a year-on-year basis listings were up 9%). The truncated mean asking price of new apartment listings fell slightly to $398,121 in October from $399,489 in September, but was still up 8% on the recent 3-month average.

The Auckland apartment market followed the national trend with 300 new listings coming onto the market, up 7.1% when compared to October last year. The truncated mean asking price of new listings in Auckland rose again to $382,303 (October) from $366,057 (September) representing a 9.8% increase on the prior 3 months.

 

For Media Enquiries, please contact: Paul McKenzie, Realestate.co.nz | +64 21 618 537

Notes:

Truncated mean

The monthly asking price for new listings presented in this report utilises the measure of ‘truncated mean’. This measure is judged to be a more accurate measure of the market price than average price as it statistically removes the extremes that exist within any property market that can so easily introduce a skew to traditional average price figures.

The truncated mean used in this report removes the upper 10% and the lower 10% of listings in each data set. An average or mean of the balance of listings is then calculated.

 

Methodology

With the largest database of properties for sale in NZ from licensed real estate agents, realestate.co.nz is uniquely placed to immediately identify any changes in the marketplace. The realestate.co.nz NZ Property Report is compiled from new listings coming onto the market from the more than 1,000 licensed real estate offices across NZ, representing more than 96% of all offices.

With an average monthly level of over 10,000 new listings, the realestate.co.nz NZ Property Report provides the largest monthly sample report on the residential property market, as well as a more timely view of the property market than any other property report. The data is collated and analysed at the close of each month, and the Report is compiled for the 1st day of the following month. This provides a feedback mechanism as to the immediate state of the market, well in advance of sales statistics, which by the very nature of the selling process can reflect activity with a lag of between 2 and 4 months.

 

Seasonally adjustment

The core data for the NZ Property Report is seasonally adjusted to better represent the core underlying trend of the property market in NZ. In preparing this seasonally adjusted data Realestate.co.nz is grateful for the assistance of the New Zealand Institute of Economic Research (NZIER) who use an X12 ARIMA methodology to calculate seasonally adjusted data.

 

Background to Realestate.co.nz

Realestate.co.nz is the official website company of the real estate industry of New Zealand, it is an industry owned web business providing online marketing services to the real estate industry. The shareholders in the business comprise the REINZ (50%) and five of the largest real estate companies (50%).

The business operates a portfolio of websites all focused to specialist sectors of the real estate market:

Realestate.co.nz is the heart of the business and is focused to the residential property market. It features the most comprehensive selection of property for sale and rent across NZ. The website attracts a significant monthly audience of over 450,000 unique browsers, with over 115,000 of those visiting from countries outside of NZ.

In addition Realestate.co.nz receives over 25% of all traffic to property listings from mobile devices, including their iPhone and Android applications. To date these applications have been downloaded by over 117,000 users making the app the most popular property app in NZ.

nzFarms is a specialist website presenting the most comprehensive selection of farms and agricultural businesses on the market across NZ. At this time it features around 5,000 listings for all types of farms and agricultural land as well as over 11,000 lifestyle properties.

Prime Commercial is a specialist website presenting the most comprehensive selection of commercial property for purchase or lease on the market across NZ. At this time it features over 27,000 listings for all types of properties – retail, commercial, industrial and investment properties.

Prime Business is a specialist website presenting the most comprehensive selection of businesses for sale on the market across NZ. At this time it features over 4,300 listings for all types of businesses – retail, tourism, wholesale as well as franchise opportunities.

The web business of Realestate.co.nz site is the most comprehensive real estate web operation in NZ, currently hosting over 110,000 listings, covering this portfolio of residential property for sale and rent, commercial property for sale and lease, rural properties and farms, as well as businesses for sale. With a subscriber base of over 1,000 offices, the company represents over 97% of all listings from licensed real estate agents in NZ.

The full NZ Property Report for October 2012 can be downloaded here (1.5MB pdf document). Additionally the raw data is accessible here as an Excel spreadsheet enabling anyone to analyse the raw data and establish any trends or observations.

Usage rights are governed under attribution to the source of the data being Realestate.co.nz. The next NZ Property Report for November 2012 will be published on this website on Monday 3rd December 2012 at 9am.

By Paul McKenzie, Marketing Manager, Realestate.co.nz

4

NZ Property Report – September 2012

Posted on: October 1st, 2012 | Filed in Featured, NZ Property Report, Uncategorized

The September 2012 NZ Property Report published by Realestate.co.nz provides an insight into the state of the New Zealand property market as measured by the supply side of the property market over the month of September. The key measures of the market analysed in the report are the number of new listings, the asking price expectation for those new listings and the level of inventory of unsold houses on the market at this time. The report is compiled from data captured by the website and represents close to 97% of all property movements in the NZ market as managed by licensed real estate agents.

A full print version of the NZ Property Report – September 2012 is published below and is available for download (1.5MB) and distribution.

Summary of the market – September 2012

The property market has now fully entered its traditional spring period, an active time in the market with new listings appearing as the weather improves. After finishing winter strongly, the market is indicating that we will continue to see good levels of activity in the market in the lead up to the end of the year.

The start of spring has seen steady levels of new listings coming onto the market, falling in-line with the levels of listings seen in September last year (with a 7.6% increase on August, bringing the market over 11,500 new listings).

Inventory levels across the country remain low, and the market remains a firm sellers market across 15 of NZ’s 19 regions, and overall stocks of unsold houses fell slightly to 30.5 weeks of inventory (long term average = 40 weeks). Auckland is the most affected by low inventory levels, with stocks of unsold houses falling to a new low of 17.4 weeks of inventory, well below the long-term average of 32 weeks.

The property market continues to show signs of confidence and heightened activity. The confidence amongst sellers bringing their properties onto the market stabilised in September, with the truncated mean asking price steadying at $429,312.

 

Asking Price

The seasonally adjusted truncated mean asking price for listings in September fell slightly. The September figure of $429,312 was down just 0.3% year-on-year on a seasonally adjusted basis as compared to September last year.

The trend as seen in the chart opposite continues to show strength in seller expectation on the back of low listings and strong demand in the main centers.

 

New Listings

The level of new listings coming onto the market in September increased from August with 11,514 listings in the month – up from the 10,365 in August (7.6% increase). Seasonal trends of new spring listings remains true, showing a small 0.3% increase in listings when compared to September last year.

On a 12 month moving average basis a total of 130,915 new listings have come onto the market since October 2011 as compared to 125,102 in the prior 12 month period, this represents a rise of just 4.7%.

 

Inventory

The level of unsold houses on the market at the end of September (44,063) remained stable, when compared to August (44,291) as measured on a seasonally adjusted basis. The inventory as measured in terms of equivalent weeks of sales fell slightly last month to 30.5 weeks last month. Auckland showed another new record low number of unsold houses in September with levels falling to 9,567 or just 17.5 equivalent weeks of sales (Auckland long term average = 32 weeks)

 

Regional Summary – Asking price expectations

The national (seasonally adjusted) truncated mean asking price expectation among sellers fell slightly in September by 0.3% to $429,312.

In the main centres, both Wellington and Canterbury saw increases in September, with Wellington increasing 3% to $447,388. The asking price in Auckland witnessed a slight fall in September (down 1.8% to $574,798).

In total 10 regions reported asking price increases, and 4 regions saw rises greater than 5%. The most significant rises were seen in the Coromandel, Central North Island, Taranaki, West Coast and Nelson regions, with Nelson showing the largest increases, up 10% to $455,705. Of the 9 regions witnessing asking price falls on a seasonally adjusted basis there was just 1 reporting a fall greater than 5% with Manawatu / Wanganui seeing a fall of 7.4%.

 

Regional Summary – Listings

Overall listings volume was steady on a national basis, however across the regions there were slightly more regions showing increases than falls.

There were 11 regions reporting year-on-year rises with Southland reporting an increase of 26.6%, and Marlborough seeing the largest increase of listings (up 38.5%).

8 regions reported lower new listings than September last year with Central Otago / Lakes being the region to report the highest fall off of 35.2% when compared to September 2011.

Canterbury continues to see new listings fall again compared last year and remains under pressure to meet buyer demand.

 

Regional Summary – Inventory

Market sentiment continues to favour sellers nationally with inventory of unsold houses on the market remaining well below long term average based on equivalent rate of sale.

Two regions (Taranaki and West Coast) showed increases in inventory of homes on the market taking them above their respective long-term average. In addition three other regions (Central North Island, Southland, and Otago) sit close to their respective long term averages indicating a more balanced market.

These 5 regions aside, the remaining 14 regions all remain seller’s markets with the greatest strain being felt in the 4 regions which are marked in dark blue which includes the main metro areas of Auckland, and Canterbury, which remain under pressure from low listings as measured against sales activity.

 

Lifestyle

Lifestyle property listings had a boost across the country in September, rising by 29% when compared to August. A total of 951 listings came onto the market, showing an increase of 8.3% when compared to September last year. The truncated mean asking price for these listings was up by 1.8% as compared to the recent 3-month average to $649,343. When measured against September last year the asking price is up 8.3%

 

Apartments

Listings for apartments in September were down 9.8% when compared to August, with 477 being brought to the market (on a year-on-year basis listings were down 3%). The truncated mean asking price of new apartment listings rose to $399,489 in September from $349,192 in August, representing an increase of 10.2% on the recent 3-month average.

The Auckland apartment market followed the national trend with 264 new listings coming onto the market, down 11.7% when compared to September last year. The truncated mean asking price of new listings in Auckland rose to $366,057 (September) from $334,130 (August) representing a 5.5% increase on the prior 3 months.

 

For Media Enquiries, please contact: Paul McKenzie, Realestate.co.nz | +64 21 618 537

Notes:

Truncated mean

The monthly asking price for new listings presented in this report utilises the measure of ‘truncated mean’. This measure is judged to be a more accurate measure of the market price than average price as it statistically removes the extremes that exist within any property market that can so easily introduce a skew to traditional average price figures.

The truncated mean used in this report removes the upper 10% and the lower 10% of listings in each data set. An average or mean of the balance of listings is then calculated.

 

Methodology

With the largest database of properties for sale in NZ from licensed real estate agents, realestate.co.nz is uniquely placed to immediately identify any changes in the marketplace. The realestate.co.nz NZ Property Report is compiled from new listings coming onto the market from the more than 1,000 licensed real estate offices across NZ, representing more than 96% of all offices.

With an average monthly level of over 10,000 new listings, the realestate.co.nz NZ Property Report provides the largest monthly sample report on the residential property market, as well as a more timely view of the property market than any other property report. The data is collated and analysed at the close of each month, and the Report is compiled for the 1st day of the following month. This provides a feedback mechanism as to the immediate state of the market, well in advance of sales statistics, which by the very nature of the selling process can reflect activity with a lag of between 2 and 4 months.

 

Seasonally adjustment

The core data for the NZ Property Report is seasonally adjusted to better represent the core underlying trend of the property market in NZ. In preparing this seasonally adjusted data Realestate.co.nz is grateful for the assistance of the New Zealand Institute of Economic Research (NZIER) who use an X12 ARIMA methodology to calculate seasonally adjusted data.

 

Background to Realestate.co.nz

Realestate.co.nz is the official website company of the real estate industry of New Zealand, it is an industry owned web business providing online marketing services to the real estate industry. The shareholders in the business comprise the REINZ (50%) and five of the largest real estate companies (50%).

The business operates a portfolio of websites all focused to specialist sectors of the real estate market:

Realestate.co.nz is the heart of the business and is focused to the residential property market. It features the most comprehensive selection of property for sale and rent across NZ. The website attracts a significant monthly audience of over 450,000 unique browsers, with over 110,000 of those visiting from countries outside of NZ.

nzFarms is a specialist website presenting the most comprehensive selection of farms and agricultural businesses on the market across NZ. At this time it features around 5,000 listings for all types of farms and agricultural land as well as over 11,000 lifestyle properties.

Prime Commercial is a specialist website presenting the most comprehensive selection of commercial property for purchase or lease on the market across NZ. At this time it features over 27,000 listings for all types of properties – retail, commercial, industrial and investment properties.

Prime Business is a specialist website presenting the most comprehensive selection of businesses for sale on the market across NZ. At this time it features over 4,300 listings for all types of businesses – retail, tourism, wholesale as well as franchise opportunities.

The web business of Realestate.co.nz site is the most comprehensive real estate web operation in NZ, currently hosting over 110,000 listings, covering this portfolio of residential property for sale and rent, commercial property for sale and lease, rural properties and farms, as well as businesses for sale. With a subscriber base of over 1,000 offices, the company represents over 95% of all listings from licensed real estate agents in NZ.

The full NZ Property Report for September 2012 can be downloaded here (1.5MB pdf document). Additionally the raw data is accessible here as an Excel spreadsheet enabling anyone to analyse the raw data and establish any trends or observations.

Usage rights are governed under attribution to the source of the data being Realestate.co.nz. The next NZ Property Report for October 2012 will be published on this website on Thursday 1st November 2012 at 1pm.

By Paul McKenzie, Marketing Manager, Realestate.co.nz

0

Coromandel – Property market pulse factsheet – June 2010

Posted on: June 24th, 2010 | Filed in Coromandel Property Market Factsheet, Uncategorized

Property sales in the Coromandel slipped from 54 to 48 sales on a seasonally adjusted basis. However sales for the past 3 months have been at an encouraging level up 16% at 153.

NZ Property market pulse factsheet - Coromandel sales June 2010 Realestate.co.nz

Inventory of houses on the market remained steady at 185 weeks of sales from 187 in April. This level of inventory is consistent with the long term average of 172 weeks. This would indicate that the market is fairly well balanced between buyers and sellers.

NZ Property market pulse factsheet - Coromandel inventory June 2010 Realestate.co.nz

Property prices for the Coromandel are included in the broad Auckland regional median property price, in May this price was $455,000 up 1.1% on May 2009 price.

NZ Property market pulse factsheet - Auckland regional price June 2010 Realestate.co.nz

In overall terms the property market across Coromandel remains fairly active.

The Coromandel region – Property market pulse factsheet for June 2010 is available as a download pdf document.

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Nelson – Property market pulse factsheet – June 2010

Posted on: June 24th, 2010 | Filed in Nelson Property Market Factsheet, Uncategorized

Property sales in the Nelson region are certainly bucking the national trend showing on a seasonally adjusted basis three consecutive months of growth. In May on a seasonally adjusted basis there were 154 sales.

NZ Property market pulse factsheet - Nelson sales June 2010 Realestate.co.nz

This rise in sales showed directly in a decline in the inventory of houses on the market. In May the inventory fell from 34 weeks of equivalent sales in April to 29 weeks in May. This level of inventory is consistent with the long term average of 28 weeks. This would indicate that the market is fairly well balanced between buyers and sellers.

NZ Property market pulse factsheet - Nelson inventory June 2010 Realestate.co.nz

Property prices for the Nelson are included in the broad Nelson / Marlborough regional median property price, in May this price was $330,000 down very slightly by 0.1% on May 2009 price.

NZ Property market pulse factsheet - Nelson Marlborough price June 2010 Realestate.co.nz

The Nelson region – Property market pulse factsheet – June 2010 is available as a pdf download document.

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Searching for property online growing at the fastest rate since 2007

Posted on: October 22nd, 2009 | Filed in Uncategorized, Website searching

In just the last four weeks there have been more visitor sessions to the major real estate websites in NZ than there are in inhabitants of our country – 4.41 million visitor sessions compared to 4.33 million people.

This total activity is measured across the major 8 websites as reported by Nielsen Online and measured as purely the number of NZ visitors.

The rate of growth over this year-to-date as can be seen from the graph below is the sharpest rise since early 2007 when the property market was in full swing with sales per month running at around an average of 7,800. Today that average is just 5,800 per month some 25% lower; yet interest in viewing property online is actually some 50% higher than that same period in 2007.

NZ real estate weekly traffic 2005 - 2009

The scale of online property searching is staggering – an average day sees over 113,000 unique browsers researching at least one property website. During that time a total of over 4.7 million pages will be viewed and the total time consumer viewing those pages will exceed 122 million seconds – roughly 34,000 hours!

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Smart online advertising is worth celebrating

Posted on: March 18th, 2009 | Filed in Online marketing, Uncategorized

I was impressed the other day to see a great example of engaging advertising on our website. The advert for Westpac demonstrated that flashing banners is not the only way to achieve impact – their approach courtesy Saatchi & Saatchi DGS, is far more engaging and to my mind memorable.

The technique they have deployed as shown in the screenshots below is what is termed an expanding skyscraper – when you hover over the vertical advert the “dream bubble” expands over the listing photo of one of the listings on the site – thereby creating a warm and engaging dream of a new home for the characters in the sketch advert.

Westpac online advertising on realestate.co.nzgreat online advertising for Westpac on realestate.co.nz

This is in my judgment contextually relevant and put a smile on my face.

The fact is that more and more advertisers are moving their advertising budgets online. The final quarterly survey from the Interactive Advertising Bureau (IAB) showed that online now accounts for 8% of all advertising spend and in the last year online grew by over 42% to $193m – the growth of of over $58m coming from other media as the total spend for all media showed  no appreciable growth.

Clearly for a site like realestate.co.nz advertising is an important and growing part of our revenue, it is great to see the innovation in creative being applied to the medium. I also understand that the client is delighted with the performance of this advert as judged by the click through rate which is one measure of the success of such a campaign – ie. the nmber of people who have clicked on the advert to take them to the websites of the advert – in this case Westpac.

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