The Unconditional Blog

The impartial voice of the industry

 

Archive for the ‘Uncategorized’ Category

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Coromandel – Property market pulse factsheet – June 2010

Posted on: June 24th, 2010 | Filed in Coromandel Property Market Factsheet, Uncategorized

Property sales in the Coromandel slipped from 54 to 48 sales on a seasonally adjusted basis. However sales for the past 3 months have been at an encouraging level up 16% at 153.

NZ Property market pulse factsheet - Coromandel sales June 2010 Realestate.co.nz

Inventory of houses on the market remained steady at 185 weeks of sales from 187 in April. This level of inventory is consistent with the long term average of 172 weeks. This would indicate that the market is fairly well balanced between buyers and sellers.

NZ Property market pulse factsheet - Coromandel inventory June 2010 Realestate.co.nz

Property prices for the Coromandel are included in the broad Auckland regional median property price, in May this price was $455,000 up 1.1% on May 2009 price.

NZ Property market pulse factsheet - Auckland regional price June 2010 Realestate.co.nz

In overall terms the property market across Coromandel remains fairly active.

The Coromandel region – Property market pulse factsheet for June 2010 is available as a download pdf document.

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Nelson – Property market pulse factsheet – June 2010

Posted on: June 24th, 2010 | Filed in Nelson Property Market Factsheet, Uncategorized

Property sales in the Nelson region are certainly bucking the national trend showing on a seasonally adjusted basis three consecutive months of growth. In May on a seasonally adjusted basis there were 154 sales.

NZ Property market pulse factsheet - Nelson sales June 2010 Realestate.co.nz

This rise in sales showed directly in a decline in the inventory of houses on the market. In May the inventory fell from 34 weeks of equivalent sales in April to 29 weeks in May. This level of inventory is consistent with the long term average of 28 weeks. This would indicate that the market is fairly well balanced between buyers and sellers.

NZ Property market pulse factsheet - Nelson inventory June 2010 Realestate.co.nz

Property prices for the Nelson are included in the broad Nelson / Marlborough regional median property price, in May this price was $330,000 down very slightly by 0.1% on May 2009 price.

NZ Property market pulse factsheet - Nelson Marlborough price June 2010 Realestate.co.nz

The Nelson region – Property market pulse factsheet – June 2010 is available as a pdf download document.

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Searching for property online growing at the fastest rate since 2007

Posted on: October 22nd, 2009 | Filed in Uncategorized, Website searching

In just the last four weeks there have been more visitor sessions to the major real estate websites in NZ than there are in inhabitants of our country – 4.41 million visitor sessions compared to 4.33 million people.

This total activity is measured across the major 8 websites as reported by Nielsen Online and measured as purely the number of NZ visitors.

The rate of growth over this year-to-date as can be seen from the graph below is the sharpest rise since early 2007 when the property market was in full swing with sales per month running at around an average of 7,800. Today that average is just 5,800 per month some 25% lower; yet interest in viewing property online is actually some 50% higher than that same period in 2007.

NZ real estate weekly traffic 2005 - 2009

The scale of online property searching is staggering – an average day sees over 113,000 unique browsers researching at least one property website. During that time a total of over 4.7 million pages will be viewed and the total time consumer viewing those pages will exceed 122 million seconds – roughly 34,000 hours!

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Smart online advertising is worth celebrating

Posted on: March 18th, 2009 | Filed in Online marketing, Uncategorized

I was impressed the other day to see a great example of engaging advertising on our website. The advert for Westpac demonstrated that flashing banners is not the only way to achieve impact – their approach courtesy Saatchi & Saatchi DGS, is far more engaging and to my mind memorable.

The technique they have deployed as shown in the screenshots below is what is termed an expanding skyscraper – when you hover over the vertical advert the “dream bubble” expands over the listing photo of one of the listings on the site – thereby creating a warm and engaging dream of a new home for the characters in the sketch advert.

Westpac online advertising on realestate.co.nzgreat online advertising for Westpac on realestate.co.nz

This is in my judgment contextually relevant and put a smile on my face.

The fact is that more and more advertisers are moving their advertising budgets online. The final quarterly survey from the Interactive Advertising Bureau (IAB) showed that online now accounts for 8% of all advertising spend and in the last year online grew by over 42% to $193m – the growth of of over $58m coming from other media as the total spend for all media showed  no appreciable growth.

Clearly for a site like realestate.co.nz advertising is an important and growing part of our revenue, it is great to see the innovation in creative being applied to the medium. I also understand that the client is delighted with the performance of this advert as judged by the click through rate which is one measure of the success of such a campaign – ie. the nmber of people who have clicked on the advert to take them to the websites of the advert – in this case Westpac.