In just the last four weeks there have been more visitor sessions to the major real estate websites in NZ than there are in inhabitants of our country – 4.41 million visitor sessions compared to 4.33 million people.
This total activity is measured across the major 8 websites as reported by Nielsen Online and measured as purely the number of NZ visitors.
The rate of growth over this year-to-date as can be seen from the graph below is the sharpest rise since early 2007 when the property market was in full swing with sales per month running at around an average of 7,800. Today that average is just 5,800 per month some 25% lower; yet interest in viewing property online is actually some 50% higher than that same period in 2007.
The scale of online property searching is staggering – an average day sees over 113,000 unique browsers researching at least one property website. During that time a total of over 4.7 million pages will be viewed and the total time consumer viewing those pages will exceed 122 million seconds – roughly 34,000 hours!
