Bay of Plenty tops search list for beachfront houses, baches and bungalows
Each summer holiday we wonder where in NZ the top spots to travel are, so the team at Realestate.co.nz have done some analysis of where people have been searching for holiday properties and come up with the top 10 holiday destination in New Zealand.
Forget a quiet, rustic bach on a relaxed beach with uncrowded waves, and few people around – New Zealanders want to own bachs near shopping malls, cinemas, good roads, and the comforts of the city. Data from visitor searches on the Realestate.co.nz website in 2012 showed Mt Maunganui ranked in the number one spot on the site’s top 10 hottest coastal property locations for prospective buyers.
‘The Mount’, as it is affectionately known, recorded a full quarter (25.2%) of all hits in the top ten, with neighboring Papamoa coming in second spot, securing 24% of coastal property web traffic.
Together, these locations in the Tauranga, Bay of Plenty region accounted for almost half of the top ten most-viewed holiday home locations. It’s the second year in a row the two Tauranga coastal towns have dominated search results, with both topping the 2011 rankings.
The trending interest towards the Bay of Plenty region is clearly linked to lifestyle, showcasing a great climate, fantastic beaches, access to medical facilities and good shopping.. Tauranga and its surrounding coastal areas are experiencing high levels of beachfront development recently, which naturally results in increased interest and strong demand. High value, top-end properties valued at over $1 million dollars in these area’s are also attracting a lot of interest, and are pushing up prices and demand.
Thames-Coromandel holiday spots Whitianga, Whangamata and Tairua also featured in the top 10 most searched for locations, but sat well behind Mt Maunganui in popularity. Just one Auckland beachside property location was on this year’s list, with Rodney’s Snells Beach on the east coast making it into ninth spot. Waning in popularity is Whakatane’s Ohope Beach which slipped off the top 10 list from it’s 10th placing in 2011.
The full rankings on this year’s list follow:
Top 10 Most Searched for Holiday Home Destinations (Jan – Dec 2012)
By Paul McKenzie, Marketing Manager, Realestate.co.nz