The Unconditional Blog

The impartial voice of the industry

 

Archive for the ‘The lighter side’ Category

2

Adding a dose of humour to real estate search

Posted on: April 14th, 2010 | Filed in Cool sites, International, The lighter side

Realestate.com.au Australia's leading real estate websiteThe leading Australian website Realestate.com.au (not related to Realestate.co.nz -- just smart use of domain name) has undergone a significant rebuild. There are many aspects of the site re-design that underlie the leadership role that the site plays in the Australian market. The site eclipses the nearest competitor, the Fairfax owned Domain.com.au by a significant margin.

The last annual report showed the site with over 5 million unique browsers per month more than twice their competitor and with a content of over 570,000 listings.

The new site is worth a view as there are some very impressive developments. My favourite would be the “compare” feature which creates the ability of side by side comparison of favourite properties, much in the way you would do with a comparison shop or a digital camera.

However the thing that I found engaging is their digital media campaign. The site has 8 exclusively made 90 second videos that in a light hearted way pokes fun at scenarios where property seekers use all kinds of underhand (as opposed to “under-arm”) tactics to get the upper hand in property buying.

I have watched them all and think that they strike the right balance of suitable tongue-in-cheek, mixed with warmth and that great Aussie charm! If I had to select a favourite it would be this one called “Detour”. Enjoy.

And just in case anyone was wondering we have exciting news coming very soon in regard to Realestate.co.nz.

7

Living in a shoe box

Posted on: December 10th, 2009 | Filed in The lighter side

1203_MicroApt_CHEAt 14.1 square metres this New York apartment would have to be one of the smallest real estate offerings – and at US$150,000 (NZ$208,000) – it could be one of the priciest at a staggering NZ$14,775 per sq metre!

However I guess that is the cost of Manhattan – one of the priciest parts of the big Apple. The couple who own the property Zaarath and Christopher Prokop have been featured in the New York Post and on the US real estate website of Zillow and provide in the article some great perspective of how to live in a property which is smaller than a single garage or boat shed!

The key aspect of life in this tiny apartment is not to use it for anything more than sleeping – the owners eat out all the time and best of all was the description of the fact that they jog to work picking up their clothes from dry cleaners on the way – beats closet storage!

When it comes to NZ and especially Auckland there has been much written around the quality of living experiences in some of the recent decade’s apartment blocks built around the CBD – none quite of the scale of 14 sq m, more like 30 sq metres. The main difference between NY and Auckland is the fact that NY has been a city of high density inner city living for more than a century and has developed a culture and a rich infrastructure of services to meet this demand of lifestyle city living, whilst Auckland has little of this type of infrastructure.

Another compelling difference is in quality of build and services. In the case of NY that is evident in this apartment’s US$700 per month service fee which will go to the on-going up-keep and maintenance as well as services for the apartment block. Most modern Auckland apartment blocks were built with less extensive services envisaged or provided.

As to the kind of apartments on offer in Auckland today – two at the small end of the scale caught my eye – this 1 bedroom 40 sq m on the market at $108,000 or else how about this colourful 22 sq m one on the market at $129,000.

4

Building your investing skills – fast, fun and so real!

Posted on: November 20th, 2009 | Filed in Money Matters, The lighter side

The Investment GameI am sure like me there are many times when you hear about the results of an investment proposal after it has grown in value or fallen in value and you wished there was a way you could have experienced the risk and challenges of the investment market without risking your home and livelihood.

Well there is now a game, which having played it recently I can say is as close to real investing as you can possibly get. The Investment Game developed locally by Frank Newman brings out the real competitive characteristics often not seen since the last time you played Monopoly.

openbox_lrHowever the comparison of this game to Monopoly really starts and ends with the fact that it uses virtual money and is played on a board – this game is vastly different and far more challenging and engaging.

The game is certainly not for kids and the word game is only true as in there is a winner who at the end of the allotted time has the greatest wealth – pretty simple, but wait to see how the game operates. The game is played on a table with the ubiquitous board, player pieces and dice – however without a PC on hand this game goes nowhere – this game comes to life around the virtualisation of a marketplace defined by a share market, a property market and the financial market.

boardvisual_lrEveryone starts with identical wealth and selects their investment strategy – combination of shares, property, education and derivatives. Set against this chosen path the players face the changes and trends in the market which as perfectly life-like, especially as they are based on real data of market movements of the past 20 years.

This is as the profile and feedback says more of an education that a pure game, however it does not lack that aggressive and at times manic pace of ambition which pervades any good team game. This game is fun and having played it with the team at realestate.co.nz the other week – we collectively decided we want to play it again, a 90 minutes game certainly didn’t feel like we did justice to it, so I suspect we will have a re-match very soon.

The game is 100% kiwi owned and developed and with the support of key sponsors (full disclosure here Realestate.co.nz is a sponsor) this excellent game is available in stores or by online ordering which Frank Newman has set up through this link. The game costs $149.95 plus $10 post and packaging within NZ.

This game would make a great Christmas present or client gift – it has been rated as the best new game of the year by the NZ Games Association.

0

NZ Ultramarathon run for charity

Posted on: November 9th, 2009 | Filed in The lighter side

lisa-tamati-nz-run-2009Just imagine getting up before 5am every morning for 33 days and running for an average of 60+ kms per day!

This is the challenge that Lisa Tamati has set herself as she takes on a formidable challenge of running from Bluff to Cape Reinga in 33 days covering 2,200 kms. In the course of this unbelievable run Lisa is raising money for charity and proving to anyone that such a challenge can be achieved – my admiration goes out to her, especially as I find a half marathon of just 21 kms a fair enough challenge once a year!

This challenge is gaining awareness and momentum as she heads up the country – currently she is approaching Christchurch and more and more people are coming out to greet her and provide her with much needed motivation and moral support. Her daily blog provides a great insight into the mental challenge that such a run poses and how to muster the stamina and personal motivation to takes those millions of steps to the Cape.

Lisa outside the First National office in AshburtonI am also impressed by the support that the real estate industry has provided her so far – the team at First National in Ashburton rallied around and not only raised $750 but also gave her a great Ashburton welcome.

To keep up to date with Lisa’s progress you can follow her on her progress map on her website – and don’t forget to give generously by donating online to support her and the charities she is supporting – CanTeen & Cure Kids.

1

Perfect marketing for halloween!

Posted on: October 31st, 2009 | Filed in Online marketing, The lighter side

It’s the 31st October today and this presents marketeers with a twice a year opportunity (well April the 1st would be the other day!) – theme an advert to suit the day!

This is exactly what this smart agent Andrea Kent has done with her client’s house – as she calls it a “quirky home” – definitely one of those great real estate euphemisms for “this house needs some significant work.

The advert in today’s paper and on the web certainly creates standout – that is what marketing should do, so my congrats to Andrea – I hope you find an enthusiastic buyer who is prepared to step into the shoes of its prior owner who as you appropriately describe “have returned to Transylvania”!

2

Larger than your average family home!

Posted on: October 30th, 2009 | Filed in International, The lighter side

The US real estate website Zillow has just highlighted what they believe is the largest house in the US. At 43,031 square feet (3,997 square metres) – that means this house has the floor area of just that bit less than an acre!

US largest home - NY state

As Zillow reports on their blog the property which has a very nice waterfront vista along from the famed “The Hamptons” took 5 years to build and is built on a section size of 63 acres. The property comprises officially 21 bedroom and 18 bathrooms. The unique Zillow Zestimate places an approximate value on this property of US$202,864,000 – roughly NZ$262 million!

The property makes a very impressive image as seen on Google satellite imagery as seen below

View Larger Map

In NZ we certainly do not have anything quite as grand, extensive or expensive!

The most expensive and most impressive property for sale as listed on the realestate.co.nz website at this time is this grand property on Waiheke island being marketed by Michael Boulgaris.

This 12,000 square foot property (barely a quarter of the size of its US sister) is set in 88 acres of land on Waiheke island. It is a very impressive property boasting 8 bedrooms and 6 bathrooms and three open fires, together with a private wharf, tennis court and boat shed.

Whilst Waiheke island may not be quite “The Hamptons” the NZ$33 million price tag seems pretty good value for an undeniably impressive lifestyle!

2

Incentives to stimulate property sales come in many forms

Posted on: July 15th, 2009 | Filed in Buying / Selling a home, Online marketing, The lighter side

I was amused to see over the past month a couple of intriguing offers by real estate agents and their clients to stimulate the purchase of property.

House for sale with Ferrari - Lt DunmowIn the English village of Little Dunmow if you were to be in the market for a 4 bedroom modern built house for around £450,000 (NZ$1.18 million) you could be motivated by the fact that in the garage you will find a very nice black Ferrari Mondial QV Spider.

The owners have decided that a new life in France beckons and therefore as reported in the local paper have decided to part with one of their classic cars to ease the sale.

The property was listed over a month ago and is still featuring on their agent’s website so unfortunately it does not look like the offer has found the perfect buyer as yet!

Kawau island property for sale with Farr 727 yachtBack here in NZ, not to be outdone; should you be interested in a holiday home away from it all on the beautiful island of Kawau then you may be interested in this classic 1933 built property which is in original condition and comes complete with a Farr 727 moored on the property’s private jetty.

Certainly the Kawau island property appears to justify the need for the incentive of a yacht as a critical part of the purchase to get to and from the mainland whereas the Ferrari is closer to an straight out incentive – either way a novel approach to real estate marketing.

2

Innovative real estate videos

Posted on: May 18th, 2009 | Filed in The lighter side

As the real estate industry focuses more and more to the online medium for marketing, so the richness of new media formats adopted to profile properties for sale grows. Over the past year we have seen a significant rise in the adoption of video as one such new media for marketing properties. At this time we have over 400 properties on the site with videos as well as comprehensive portfolios of photographs.

A video however does create a dilemma for the real estate community -- how to really make an impact and thereby create interest in a property? -- should the video be just a narrated ‘walk-through’ of the property or should it try and engage the audience?

This latter approach has been undertaken by Mike Lefebvre, an agent from Boston, Massachussets -- here is one of Mike’s videos:

As ever with this type of presentation there is a novelty factor which certainly provides some light relief from all the other such videos -- as to a long term sustainable proposition -- well time will tell, in the meantime see if you can solve the “who dunit!”

1

The marvels of modern technology

Posted on: March 30th, 2009 | Filed in The lighter side

We may be in the midst of a global recession, one in which we are constantly comparing our predicament with The Great Depression of the 1920’s, however I am passionate in believing that we should never forget the amazing technological marvels that have been achieved in the intervening 80 years.

To compare our situation to that time is to liken an iPhone to the original Sinclair handheld calculator. As a momentary distraction to the ever present turmoil of global economic recession take a moment as I did to this 5 minute video entitled “Did you know” as it takes you on a wondrous journey to startle you with some of the most amazing facts of technological advancement that we have witnessed in barely 20 years.

I am grateful for @mashable on twitter for bringing this to my attention.

As to memorable take-outs from the video:

“We are currently preparing students for jobs that don’t yet exist using technologies thta haven’t been invented in order to solve problems we don’t even know are problems yet”

There are 31,000,000,000 searches on Google ever month

It is estimated that 4 exabytes of unique information will be generated this year (that is 40,000,000,000,000 MBs of data) -- that is more than the previous 5,000 years.

11

Twitter – a personal perspective

Posted on: March 23rd, 2009 | Filed in Agent Tips, Cool sites, The lighter side

istock_000000969383xsmallThe decision by NZ Post to cease collections over the weekend is yet another reminder of how our wired (or wireless) world continues to dominate our lives. Whilst the advent of the web has actually delivered benefits to mail delivery services around the world as a function of online ordering, the reality is less of us actually put anything in an envelope and walk down to the local post box.

More and more of us find the immediacy of email, blogs and now the fast emerging experience of Twitter is the most efficient and rewarding experience to keep in touch with friends, colleagues and connectors.

Twitter seems to have come from nowhere in the space of barely 3 months to be the thing almost everyone I know is talking about. I recall that I first heard about it at a conference in the states 18 months ago and at the time I said to myself a combination of:

  • “Tweet” ??”
  • “Why does anyone want to know what I am doing”
  • “I don’t want people following me”

Subsequently I have come to appreciate the merits of Twitter. For me the most compelling statement made about it came from a well respected online commentator who said in one of his frequent podcast episodes “the most frequent comment I hear from advocates of Twitter is that they all at some stage or other have said – I don’t get it!” – I can relate to that, I didn’t get it until 4 months ago when I started to get it and I started to use it!

home-twitter

Here is my take on Twitter:

  • It is a mico blog – and just with blogging it can mean various things to various people
  • It does not really matter who follows you – let them; it is there life and if they are fascinated to read my tweets then great, if they “unsubscribe” to my tweets then fine, my life does not revolve around them
  • I follow people I know and Tweeters who provide valuable insight and information – these are more often than not businesses rather than people who provide a steady stream of insightful comment in the form of content links not unlike an RSS feed, but far more organic
  • I tweet on a combination of subjects – my thoughts on and insight on the real estate market, things that I observe in my everyday life, events and things I discover.

When people follow me and this is brought to my attention I undertake two quick checks – firstly do I know this person? -  if so, I may follow them (they are part of my circle of friends / influence). If they are not someone I know I look to see what they post, if they are mainly posting a combination of answers to questions from others or they post about the minutia of their lives I just don’t follow them . What I am looking for in my twitter stream is interesting news and insight.

Happy tweeting ! – you can follow me at alistairnz – but don’t be offended if I don’t follow you – you will now know why. As to the relevance to real estate  well I recall writing a piece on just this subject back in August last year – have a read “Does Twitter have a place in real estate“.

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