Whilst the last 2 years has been heavily focused on the issue of property prices from the perspective of valuations – have they peaked?…. will they fall?….. will they collapse? or are they rising??
The current trend seems to be clear now with both the recent REINZ and QV stats showing strengthening prices.
The real issue facing the real estate industry is how to appropriately price a house when listing it on the market. If you wanted to sell a 4 year old low mileage European car or a second hand washing machine, all you need to do is let your mouse do the researching and see what similar age / condition items are selling for. Not so when it comes to a house.
Houses are not commodity items that are replicable en-masse or even frequently transacted, as the saying goes, every house is unique and every house has a value to someone – more often than not far in excess of what someone else might pay.
With this as a backdrop you can see the challenge this industry faces in judging an appropriate price to market a property. Such difficulty has in some occurrences lead to what I discovered the other day is termed ‘bait pricing’. This system which is well documented by Carl Slade on his Timaru Homes blog is clearly not to be condoned by anyone in the industry as it is clearly misleading or deceptive.
It would have to be the biggest source of emails received by our office from the public using the website and wondering firstly why every property cannot be listed with an asking price and secondly why ‘we’ seem to be deceptive in featuring properties in price range searches where clearly they are not!
The first of these issues is something that I cannot speak for on behalf of the industry. Unlike with consumer goods a recommended retail price is what you pay, but when it comes to property the price paid is always the result of the agreement of a willing buyer and a willing seller; that final agreed price may or may not bear any relevance to the advertised price.
So turning to the second issue of searching by price. We receive data concerning a property listing from individual offices every day – often up to 1,000 listings per day. We cannot and should not alter the data we are given – we do not know anything about the property in question nor do we own that data in terms of accuracy or completeness. This does not imply that we do not take seriously our role to ensure accuracy and completeness, it just recognises how we operate.
When it comes to pricing a listing we insist that each property has a display price or if the agent does not want to display a price then we must have a price range to power the search process of the website. If we receive neither we reject the listing.
The major issue therefore comes down to the appropriateness of a price range for a property. The narrower the range the better it will be for the public searching for property. Whilst I can hear the views of some in this industry who would say the greater the potential audience will be. To this I would say – let the public decide!
The majority of users of this website are smart enough to spend sufficient time to widen their price range to ensure they adequately research the market of potential property. It is very unlikely that a keen buyer will start with a very narrow price range.
Out of curiosity I did some analysis of the residential listings on our website to see how they were priced. The following charts detail these findings:

Of the 74,000 residential listings on the site three quarters are marketed with a fixed price. The balance predominantly are ‘Negotiation’ or ‘Offers’ – just 5% are made up of Auctions and Tenders.
Breaking down those listings which are not displayed with a price, shows that across the range, the majority of listings for residential property on the website fall into a range whereby the maximum price is within 25% of the minimum. That is to say that the range could be from say $400,000 to $500,000 or from $250,000 to $310,000.

However at the lower end of the pricing spectrum with properties with a minimum price below $250,000; half of all of these properties are listed with a range of between 25% and 50% – so a range of say from $180,000 to $270,000.
Despite these ranges being the majority; there is no denying the fact that there are still 17% of all non-priced listings (2,100+) that have a maximum price in excess of 50% of the minimum – with the potential of say $420,000 to $630,000 at the very bottom of this range with some as wide as $450,000 to $700,000.