As part of our commitment to being New Zealand’s number one property site, realestate.co.nz will now report on all views that hit a listing. We’ll do this by showing you three different numbers – Listing Views, Search Views and Total Reach. Here is what they are telling you:
1) Listing Views: Listing Views represent the number of times a listing has been viewed in full. When a user encounters a property on realestate.co.nz and clicks through to the listing to find out more, that’s one listing view. Of note: This number is updated in real time.
Listing Views are not: We do not count gallery scrolls as separate views, so if an individual user looks at 27 pictures within a listing, this still counts as one Listing View, not 27 Listing Views.
2) Search Views: Search Views represent the number of times a property has appeared on a user’s screen. This includes when a property appears in a search, when a property appears on the homepage, when a property appears in a showcase carousel or when a property appears in the ‘Similar Properties Nearby’ section – example screenshots below. Of note: This number is updated overnight once every 24 hours.
Search Views are not: realestate.co.nz’s reports do not count a Search View until a particular property appears on a user’s screen. For example, if a property appears at the bottom of page one during a search, this property will not be counted until the user scrolls down and that listing appears on their screen for at least a second.
3) Total Reach: The Total Reach of a listing is found by combining the number of Listing Views and Search Views. In other words, the total number of times a listing has been viewed.
This will give real estate agents more transparency, allowing you to more accurately understand the Total Reach of a listing on realestate.co.nz and validate why you need to be on New Zealand’s number one property site.
Examples of how this will look are below.
If you need more information, contact your real estate agent. If you are an agent, contact the realestate.co.nz customer support team on 0800 732 536 or firstname.lastname@example.org.