The Unconditional Blog

The impartial voice of the industry


Archive for the ‘Company News’ Category


We have moved

Posted on: January 17th, 2017 | Filed in Company News, Featured

The Unconditional blog has moved. But don’t worry, you can still keep up with the latest real estate news, including the New Zealand property report, at our new home

Here to help you navigate the world of property, is the home of everything regarding property in New Zealand. This new content hub will make the complex seem simple, ensuring everything on your real estate journey is easier to understand.

With more than 1.1 million Kiwis visiting each month, the blog will now offer readers:

  • Our news
    The latest property market news and information, as well as company news
  • Tips and guides
    Easy to follow ‘How To’ guides, tips and tricks to help you along your property journey
  • Inspiration
    Inspiring galleries and the latest interior design trends from here and around the world

Visit here.

0 introduces improved reporting on views to your listing

Posted on: September 21st, 2016 | Filed in Company News, Featured

As part of our commitment to being New Zealand’s number one property site, will now report on all views that hit a listing. We’ll do this by showing you three different numbers – Listing Views, Search Views and Total Reach. Here is what they are telling you:

1)         Listing Views: Listing Views represent the number of times a listing has been viewed in full. When a user encounters a property on and clicks through to the listing to find out more, that’s one listing view. Of note: This number is updated in real time.

Listing Views are not: We do not count gallery scrolls as separate views, so if an individual user looks at 27 pictures within a listing, this still counts as one Listing View, not 27 Listing Views. 

2)        Search Views: Search Views represent the number of times a property has appeared on a user’s screen. This includes when a property appears in a search, when a property appears on the homepage, when a property appears in a showcase carousel or when a property appears in the ‘Similar Properties Nearby’ section – example screenshots below. Of note: This number is updated overnight once every 24 hours.

Search Views are not:’s reports do not count a Search View until a particular property appears on a user’s screen. For example, if a property appears at the bottom of page one during a search, this property will not be counted until the user scrolls down and that listing appears on their screen for at least a second.

Listing Views 1
Listing Views 2

3)        Total Reach: The Total Reach of a listing is found by combining the number of Listing Views and Search Views. In other words, the total number of times a listing has been viewed.

This will give real estate agents more transparency, allowing you to more accurately understand the Total Reach of a listing on and validate why you need to be on New Zealand’s number one property site.

Examples of how this will look are below.

If you need more information, contact your real estate agent. If you are an agent, contact the customer support team on 0800 732 536 or

Agent Report 3Agent Report 2


Voted Best Real Estate Site … won Best Real Estate Website at Tuesday’s NetGuide awards. The awards are decided by the New Zealand public via votes on the Net Guide website. More than 200,000 votes were cast in this year’s awards

NGWebAward14 copy CEO Brendon Skipper said the win shows that are “doing a great job of building awareness of our site and building relevance for our customers”.

“We want to say a huge thanks to all the people who voted for us. This win would not have been possible without the huge support that we have had from the Real Estate industry in New Zealand and without the great team at

We have the most home listings in New Zealand and have a number of plans to further grow in the coming year” he says.

This year have grown in a number of areas including launching a new app dedicated for finding commercial properties and further developing the residential app, which has now had over 250,000 downloads.

More information about the Net Guide Web Awards can be found here


By Paul McKenzie, Marketing Manager, – 021 618 537

If you have any comments or enquiries about the NZ Property Market or about marketing your property online, please contact me via Google, or connect on Linkedin


0 partners with

Posted on: June 13th, 2013 | Filed in Company News, Regional News, Website news

To ensure that your farm listings reach even more people, has recently partnered with popular news site to display farming listings on a new Farms for Sale section within their site.

The new section appears on within their rural news section.

Paul McKenzie, Marketing Manager of says, “This alliance is great news for New Zealand’s real estate farming agents; now together with we can promote our listings to even more people.”

This is a great new way that we can ensure that your properties get more viewed by more people who are interested in Farming. It will also boost the public profile and awareness of

We are very excited by this development as a further means for to provide increased profile and advertising for our customers’ listings.

How it works: uses the API of listings to populate their website. These include all the content of the listings including photos, description as well as agent contact details. By using the API the listings on are synchronised with, so new listings and withdrawn listings are updated at the same time.

Keep an eye on this space. In the future we will be looking to feed other property types (such as Lifestyle homes, and commercial properties) to key partners within both NZ & Overseas.

NZFarms is a specialist website presenting the most comprehensive selection of farms and agricultural businesses on the market across NZ. At this time it features around 3,000 listings for all types of farms and agricultural land as well as over 10,000 lifestyle properties.

By Paul McKenzie, Marketing Manager,

If you have any comments or enquiries about the NZ Property Market or about marketing your farms online, please contact me via EmailGoogle, or Twitter


Changes at

Posted on: September 3rd, 2012 | Filed in Company News

Fairfax Moresby, Chairman of, New Zealand’s leading property portal, announced today the departure of Alistair Helm, the Chief Executive Officer of

In making this announcement Mr Moresby acknowledged the significant part Mr Helm has played in the growth story of, which Mr Helm was instrumental in developing, and thanked him for his important contribution since its establishment.

“Since establishment in 2005 the site has consistently grown both its traffic and market share to hold a very clear position as the most comprehensive website for real estate in New Zealand.  It is used by over 1,000 real estate offices to showcase their listings with a total viewing audience of over 400,000 unique visitors each month from within New Zealand and overseas as well as over 100,000 a month on the mobile platform. Alistair’s role in making the business what it is today has been significant.”

Mr Helm is leaving as a consequence of management restructure. As both the business itself, and online marketplace have matured, the Board sees now as the appropriate time to review both operational structure and resourcing of the company as it charts its new future.

The Board and shareholders are excited by the next stage for the company. The restructure will ensure that both the selling and buying public, and real estate industry, continue to have access to the very best online marketing available.

Enquiries to:

Fairfax Moresby


Ph +64 21 990 123