The Unconditional Blog

The impartial voice of the industry

 

Archive for the ‘Commercial’ Category

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Specialised real estate search – Farms / Business / Commercial

Posted on: July 21st, 2011 | Filed in Businesses for Sale, Commercial, Featured, Online marketing, social media

Real estate as an industry is a large and diverse business employing over 15,000 people and transacting over 60,000 residential properties per year. As well as the residential sector the industry undertakes extensive activity in the transaction of commercial properties for lease or as investment, the negotiation of business sales and also the transaction of farms and other agricultural businesses.

Such diversity and specialization requires a different approach to web marketing, than a simple one-size-fits-all solution. That is why last year Realestate.co.nz took the decision to establish separate websites for each specialist category of the industry. These websites – the farming site of nzFarms, the business broking site of Prime Business and the commercial property site of Prime Commercial have ably and professionally represented the interests of the specialist agents in each category and their respective clients.

These websites have just gone through a major redesign – a design which reflects the successful re-design of the main realestate.co.nz website which was released in May.

nzFarms.co.nz provides the most comprehensive selection of listings by licensed rural agents for all types of farms and agricultural businesses as well as lifestyle properties around NZ.

The site currently displays 4,621 farms and agricultural business, with a further 11,807 lifestyle properties and lifestyle sections.

There are 9 categories of farms covering dairy farms, specialist livestock farms, grazing land, bare land, horticulture and viticulture as well as forestry.

 

Prime Commercial provides the most comprehensive selection of listings from licensed commercial real estate agents for all types of commercial property around NZ. The selection includes both property for sale as well as for lease.

The site currently displays 7,663 commercial properties and land for sale, with 18,613 commercial premises for lease.

There are 4 property types for leasehold premises covering office leased space, retail premises, industrial premises as well as hotels and motels for lease. The selection of properties and land for investment covers office buildings, retail property, commercial land and well as industrial land and buildings.

 

Prime Business provides the most comprehensive selection of listings from licensed business brokers for all types of businesses for sale across the whole of NZ.

The site currently displays 4,033 listings of businesses for sale from over 1,500 licensed agents providing services to business owners looking to sell and investors and business managers looking to take that first step on the ladder to owning their own business.

There are 12 specialist categories of businesses to search for on the site, from retail businesses to tourism, from age care facilities to hotels, motels and lodges. Whatever the type of business from just $5,000 to over $16 million!

 

The re-design of these sites is however not just cosmetic. We have added features and enhanced the presentation to make these sites even more effective as a business tool to these key audience groups.

More extensive search filters

There’s a property finder tool bar now located at the top of every page, which allows you to define your criteria. The selection is targeted to recognise the unique and specific types that exist within the farming sector, the business sector and the commercial sector. We’ve also extended the price range options and the ability to select surrounding suburbs by ticking a box.

Advanced search

This is an enhanced capability found on the Prime Commercial and nzFarms sites. Whilst it has always been a part of these sites it has now been upgraded to include much more advanced search criteria. You can now select multiple districts and regions. For example, searching for within the Canterbury region for Ashburton district, as well as Waikato region for the Matamata district, together in one search.

Other very useful new advanced search options are the ability to type in an exact price range (i.e. $740,900) and search by pricing method (i.e. Auction, Display price, etc.), as well as search by properties with a displayed address.

Larger images

The new sites display larger property photos on both search results and listing page. You can also view the properties in a full screen overlay, which shows off the listings to the maximum. You may notice that some listings have very different image sizes to others. We are constantly working with our customers to secure from them the largest available image which we process to give you the biggest and best impression of the farm, commercial premises or business you are interested in.

List view or gallery view

In addition to the standard list view of search results we also now provide a gallery view, which presents property purely by first image. You will also notice that all listings now have the ability to view all the photos from within the search results, making for a far more efficient process for browsing the property or business on the market.

Social share your listing

Located on the listing page, there is now the option of socially sharing your listing on Twitter, Facebook and Google+1. This feature enables any user to these websites to recommend a property to their peers and the rest of the world.

We plan on adding more enhancements throughout this year and next to these websites and will keep you updated. We hope you are as excited about these new redesigned websites as we are!

 

 

 

 

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Growing interest in NZ commercial property from international buyers

Posted on: April 8th, 2009 | Filed in Commercial, International

auckland-cbd-commercial-propertyThe recent article in the NZ Herald highlighted a renewed interest in NZ commercial property from counter cyclical buyers from the South East Asia region.

Bayleys’ senior broker James Chan is quoted as saying that “the company’s marketing activity this year is in Southeast Asia and particularly Singapore, Hong Kong and mainland China because this is where most international interest in New Zealand property is coming from“.

This focus naturally lead to an analysis of the visitor statistics on realestate.co.nz for commercial listings as to whether there had been an appreciable increase of visitors from South East Asia in particular. Comparing the first 3 months of 2009 with the same period last year visitor numbers are up significantly at the same time inventory of commercial property is at a peak. It turns out that close on in 4  of all visitors to commercial listings on the website in the past quarter were from overseas up from 1 in 5 a year ago, a total of 71,000 visitors checked out such listings in the past 3 months, up 19%.

The chart below shows the major growth areas of the world reviewing NZ commercial property. In overall terms international visitor numbers are up by 48% clearly driven by major interest from across the Asian region.

commercial-property-listings-international-traffic-apr-09

Whilst absolute visitor numbers for commercial property listings are small as compared to residential (total monthly visitor sessions for commercial in a month for example may amount to around 25,000 as compared to residential which can be over 600,000) the fact is though that commercial listings tend to only attract genuine interested parties as opposed to residential which has a broader audience comprising many visitors for whom browsing real estate property for sale is very aspirational and not genuinely grounded in the likelihood of ever buying any of the viewed properties.

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Inventory of commercial listings reaches new peak as confidence plunges

Posted on: March 25th, 2009 | Filed in Commercial, International

The recently released Colliers Property Confidence report brings into stark focus the knock-on effects of the global recession. Sentiment among respondents shows a significantly pessimistic outlook especially amongst Aucklanders and especially so in the retail premises sector.

This downturn in sentiment and lack of activity generally in the market is directly resulting in an upsurge in listings on the website. In March the total of commercial property for lease and purchase grew to yet another new high of over 22,000. Just 12 months ago the site hosted just 12,800 listings. The graph below shows in dramatic style the steady rise of inventory of commercial property since early 2007.

Commercial property listing realestate.co.nz

The graph also shows the level of activity of searching on the site by visitors both here in NZ and overseas for commercial property. This level of activity amounting to 8,000 to 9,000 visitors per month has been pretty consistent over the past 12 months. What is interesting is the make up of those visitors and especially the component of international visitors viewing commercial listings.

In first 3 months of 2009 traffic from overseas is up 18%. A year ago 1 in 5 of all visitors viewing commercial property was from outside NZ, 12 months later this has grown to 1 in 4. Large increases have been seen from Australian visitors (+ 76%), Canada (+67%) and Japan (+107%) – meanwhile traffic from the US is up only 8%, meanwhile South Africa is down 31% and Hong Kong shows a 22% decline.

Returning to the level of inventory it is interesting to see the geographical distribution of listings. The two pie charts below display the make up by region of the country of the 14,200 leasehold properties and the 8,000 properties for sale.

Commercial real estate listings NZ by region March 2009

What is clearly most striking is the fact that over 80% of all leasehold property is located in the main 3 centers with 58% in Auckland alone. By comparison with commercial property for sale the 3 main centers account for only half of all listings.