The statistics released today by Nielsen Online showing the level of interest in NZ job websites is also naturally reflected in the level of interest shown by Australians looking at property websites.
As the NZ Herald reports in June 51,097 unique browsers from Australia viewed NZ job sites – an increase of 30% on September last year . At the same time 82,684 unique browsers from Australia viewed NZ property websites – a smaller 2% increase on September last year, fairly closely matchingt he growth in NZ traffic.
Clearly job searching is a precursor to any move and therefore property search may well lag behidn the forward trend. However the scale of traffic is certain an indicator to the overall level of interest by Australians in our country.
In analysing the data I was drawn to the relative strength of the realestate.co.nz website to Australians searching for NZ properties. Based on traffic (unique browsers) the website was ranked 11th placed of all NZ websites. However when judged on the metric of engagement which is the total time spent on the site it was ranked the 5th most actively used NZ website ! An amazing 15,500 hours in the month of June.