The leading Australian website Realestate.com.au (not related to Realestate.co.nz – just smart use of domain name) has undergone a significant rebuild. There are many aspects of the site re-design that underlie the leadership role that the site plays in the Australian market. The site eclipses the nearest competitor, the Fairfax owned Domain.com.au by a significant margin.
The last annual report showed the site with over 5 million unique browsers per month more than twice their competitor and with a content of over 570,000 listings.
The new site is worth a view as there are some very impressive developments. My favourite would be the “compare” feature which creates the ability of side by side comparison of favourite properties, much in the way you would do with a comparison shop or a digital camera.
However the thing that I found engaging is their digital media campaign. The site has 8 exclusively made 90 second videos that in a light hearted way pokes fun at scenarios where property seekers use all kinds of underhand (as opposed to “under-arm”) tactics to get the upper hand in property buying.
I have watched them all and think that they strike the right balance of suitable tongue-in-cheek, mixed with warmth and that great Aussie charm! If I had to select a favourite it would be this one called “Detour”. Enjoy.
And just in case anyone was wondering we have exciting news coming very soon in regard to Realestate.co.nz.