In a strong market, good marketing attracts more potential buyers to compete for your property. We handle a multiple offer situation very carefully to ensure that all potential buyers are treated fairly. It generally results in a good sale at a very good price for our Sellers, which is the purpose of engaging us.
In a slow market, good marketing is required to find a buyer. There may not be competition from multiple buyers, but we want action. We want to sell the property for a fair price, which is the purpose of engaging us. We can’t do this, if potential buyers aren’t told that the property is available to be purchased.
Different buyers search for properties in different ways, which is why we need to use a variety of marketing mediums, several of which are only available to Licensed Real Estate Agents.