Even though Email, social media and mobile marketing are the hottest and very cost effective marketing/communication tools for real estate agents in Auckland, right now there is still place for good old letters in our prospecting and marketing mix.
Lately I purchased a piece of software called My Real Estate Letters – a handy little application that serves me prospecting letters,keeping in touch notes and articles to use in my newsletters.
Since it comes from America I do need to adjust the language and the tone of the original letters however I find that they give me a good frame work to work with. The letters are written in an upbeat positive langauge the suits my energy as an agent. There are two hundred letters to choose from ranging from introduction letters, letters to expired listings, private sellers, home presentation letters, buyer letters and many more to choose from. Then I simply fill in my personal information and the letter is ready to go – quick, easy and very effective. On top of that there are 160 article that I can publish on my newsletters or Facebook page.
Should you give it a go?
Go ahead and view some of the sample letters on their site before you decide.
Also there’s an investment of $29.95 USD but since it comes with a 90 day money back guarantee I think it’s definetaly worth a try.