Read the first post here and all the posts here.
Description: How can you establish yourself as an expert on any subject or area
then generate leads from your expertise?
You write a guide.
Then you get people to request it in exchange for their contact details, an appraisal
of their property or joining your newsletter list.
I’ll show you a few ways to create a guide even if you don’t have the time to write
one.
Leads and outcomes: By choosing the right subject you can target either hot,
medium or cold seller leads.
How: First of all you need to find out who your prospective client is and what he is
interested in. If you are looking for warm and hot seller leads (selling in the next 0-6
months), your clients are likely to be interested in advice about preparing their
home for sale, finding a real estate agent and maximising their selling price.
If you are looking for Investment property buyer leads, your clients are likely to be
interested in advice about the local market, local trends, demographics,
development plans and return on investment.
To successfully structure your guide, use one of the guide templates in the
resources pack. You can choose from book template: The Home Sellers Guide or two
ready to use book templates: Real Estate Investment Secrets and How to Make Your
Home Sell.
Where do I get material from?
· Research information for your book on the Internet or the local library.
· Use an interview format: Your photographer, home presentation specialist
and landscape gardener can contribute their ten tips for preparing a property for sale. You write about methods of sale, case studies then put it all together and your guide is ready.
What do I do if I’m short of time?
· Inch by inch – write a series of blog posts on your subject, at least 2-3 a week,
until you’ve gathered enough material to create a guide or even a book.
· Instead of writing a guide, shoot a Vook – a Vook is a video book comprised of
a set of interviews and presentations. Check it out http://bit.ly/vookreg.
· Contact me and tell me what you need – my writers can quickly create quality
guides that can be personalised with your name and agency. In some cases
we can also create suburb specific guides, all for a very reasonable
investment.
Promotion: Promote the guide in your email signature, in your open homes, on
your blog, your flyers, your Facebook page, your Twitter page, your direct mail
letters and newsletters.
Remember:
· Your guide doesn’t have to be long, just relevant.
· Don’t rush. Get the guide reviewed by someone who can give
you grammar advice. Although it doesn’t have to be fancy, the
writing quality and presentation of the book will reflect on your
personal brand.
· To save the printing and distribution costs, use an E-book format
– they cost nothing to create and distribute. Print a copy only
when a client specifically requests one.
If you enjoyed this post you may want to check out Prospecting Letters For Real Estate Agents.
